The First Spring Paris Exhibition: China Expands The European Market

" Paris Exhibition Consolidating the position of Chinese textile enterprises in the European market is also encouraging. "Vice chairman of the China Council for the promotion of international trade, vice chairman of the textile industry association, held a press conference on the February 13, 2012 China Textile and clothing trade exhibition (spring) and the Paris international clothing and accessories procurement Exhibition (hereinafter referred to as Paris exhibition)." the Chinese textile and garment industry is developing rapidly. China is ready to expand the European market with high-quality clothing and accessories, and inject new elements into the European market, "Lin Yunfeng, vice chairman of the China Council for the promotion of international trade, said.

Jointly organized by the China Textile Industry Federation, the China Council for the promotion of international trade, the textile industry association, the China clothing association and the Frankfurt Exhibition (France) Co., Ltd. China Textile and clothing trade exhibition (spring) and Paris international clothing and accessories procurement Exhibition (spring) came to a close in February 16, 2012 at the LeBourget Exhibition Centre in Paris, France.

The exhibition was held for the first time in spring in order to meet the needs of the European market and Chinese enterprises. From the scene and the feedback from exhibitors and spectators, the spring exhibition has achieved satisfactory results. Spring exhibitions continued to use autumn exhibitions. Paris Texworld international fabric exhibition In the same period, the mode of the same hall should give full play to the advantages of linking up the upstream and downstream industries. The exhibition has more than 700 exhibitors of fabric and clothing, with a total exhibition area of more than 20 thousand square meters. In the current Paris exhibition, the China Textile and clothing trade exhibition (CTAF) is the most important national exhibition group, with nearly 30 exhibitors. Exhibitors mainly come from Zhejiang, Jiangsu, Shanghai, Tianjin and Fujian provinces. Ningbo Shanshan, Ningbo HengYuan, Zhejiang Carle and other enterprises are all years of continuous exhibitors. The exhibits mainly include men and women's clothing, children's clothing and clothing. High quality exhibits and perfect details are well suited for European market demand. On the spot, the Chinese side and the French side sponsors closely investigated and paid attention to the overall situation of Chinese enterprises and the effect of exhibitors, and had fully interacted and communicated with the design director of Frankfurt exhibition French company and relevant industry people. The general consensus is that the design standard and manufacturing process of Chinese clothing products have reached a certain height. But there are still many things to improve in terms of how to highlight the advantages of their products and the skills of exhibiting on the spot.

For professional buyers, clothing procurement should be based on the market positioning of their own products, and on the other hand, it is also in line with the trend of next season. At the Paris exhibition, Chinese exhibitors adjusted their style and texture according to the needs and trends of European buyers, and achieved good results. For men's wear, Hengyuan garments from Ningbo, Zhejiang brought about. Cashmere wool blended men's jacket coat As well as men's shirt, because of its excellent quality, tailored and refined, welcomed by buyers. In order to cope with the current unfavorable market environment, Ningbo Hengyuan adopts the strategy of "combined boxing" to expand orders, get a one-time payment, and improve the efficiency of customs clearance. The Zhejiang Carle tie Limited company has stepped up its development efforts. The necktie styles of this tie have a good response both in classic style and in the newly developed preppy series, especially in Scotland. For women's wear, the cotton jacket and functional windbreaker made by the Ningbo group are welcomed by European buyers. AI Zhejiang attaches great importance to design research and development, and believes that design is the key to win the market. Amy has gained a lot from its R & D capability and its accurate grasp of the European market. The exhibits are popular with buyers.

It is reported that the autumn international clothing and accessories procurement exhibition in Paris will be held in Paris LeBourget exhibition hall in September 17, 2012. It will continue to use the same mode as the Paris international garment fabrics exhibition in the same period in Paris. European textile and garment enterprises are looking forward to working with Chinese enterprises, but they also have their own requirements for Chinese enterprises. Besides quality, logistics and other basic links, European textile and garment enterprises attach more importance to design capability, risk tolerance and protection of intellectual property rights. After more than thirty years of development, China's textile and garment industry has rich and high-quality labor resources, good infrastructure, perfect industrial matching, and strong design and research capabilities. The connotation of "made in China" is gradually upgrading from quantity to quality. It is difficult for foreign buyers to find a supplier that can replace China in an all-round way. Some enterprises rely on their own strength to win the qualification of global high quality manufacturers, and strengthen the protection of product intellectual property rights and the establishment of corporate social responsibility. These are the advantages for Chinese enterprises to expand the European market and seize market opportunities.

How can we better display the advantages and advantages of products to European buyers? How can we truly grasp the trend of European fashion? In order to truly achieve these two points, Chinese enterprises must take part in exhibitions held in Europe to better understand the customs of the market and Europeans. Europe is the center of modern life and fashion trends, bringing together a large number of R & D institutions and top talent. Chinese enterprises participating in the Paris exhibition will not only get direct business opportunities such as orders, but also get rich fashion resources, which will become China. Clothing enterprise The important kinetic energy of structural adjustment and upgrading.

Paris is located in fashion sourcing to provide a global window of trade, information and fashion for global exhibitors and professional audiences. It links the three industrial chains of designers, fabrics and fashion. Share the latest information in the global industry, find ways to channel cooperation, grasp the trend of the new season in Europe, pay close attention to the evolution of the European clothing market, and deepen the cooperation between fashion designers and fabric designers. The collision between Asian culture and European culture adds to the gold content of Paris Exhibition and brings high added value to exhibitors. With the recovery of European economy and market, Paris exhibition in autumn is not to be missed.