Haibo -- The Source Of China'S Casual Wear Fashion

The provincial people's government, the China Council for the promotion of international trade, the China Apparel Industry Association, the China Apparel Association, the China Fashion Designers Association and the Taiwan textile and Development Association Co sponsored the Quanzhou Municipal People's government and the Shishi people's government; the Fujian provincial economic and Trade Commission, the Fujian Provincial Foreign Trade and Economic Cooperation Department, the China International Trade Promotion Committee Fujian Provincial Committee and the Fujian Taiwan affairs office as the member units; the Fujian clothing and apparel industry association, the Provincial Textile Industry Association, the provincial cloth industry association, the provincial Sewing Machinery Industry Association, the provincial garment designers association, the knitting industry Association, the garment industry association, the sweater knitting industry association, the hsiai Taiwan funded enterprise association, and the Shenzhen textile company. The cross straits textile and Clothing Fair (STCF) is from Fujian.

Shishi, a famous city of leisure clothing in China, is located on the western coast of Taiwan Strait, adjacent to Taiwan, Hong Kong and Macao. It has unique geographical advantages and is the hub and source of China's famous textile and garment industry.

Since 1992, Shishi has held more than ten clothing trade fairs, and has been positioned as the cross strait textile and Clothing Fair in 1995.

Because of the Expo

In 1999, the Shanghai Expo merged into the fashion design seminar of famous clothing cities and the design exhibition of famous teachers from three places across the Taiwan Strait. From then on, the cultural connotation of the Expo became more and more sublime. The fashion design of the three costumes on the two sides of the Taiwan Strait has become a highlight of the Expo. So far, more than 20 famous fashion designers from mainland China, Hongkong and Taiwan, including Zhang Zhaoda, Hu Yajuan, Wu Haiyan, Qi Gang, Shi Xiyu and Cai Liyu, have published their works at the Expo.

Since 2002, Haibo has made new breakthroughs in the "cross-strait" characteristics. The Taiwan spinning and weaving Association, the knitted Association, the garment guild and the sweater association actively participated in hosting the Haibo conference and worked together to plan for the Haibo conference.

In December 2002, Shishi was awarded the title of "China leisure clothing city". In 2003, the Expo was first integrated into the theme of leisure and held a casual wear Expo.

The opening ceremony of the "China leisure clothing city" unveiled the journey of Shishi to create a famous brand of leisure clothing.

For the first time, surface accessories have set up exhibition areas at the exhibition, effectively promoting the interaction between the upstream and downstream industries of the textile and garment industry.

In 2005, the eighth Haibo meeting was held in Shishi clothing city, the largest clothing business center in Asia, and the grand opening ceremony of Shishi garment city was carried out at the same time. The exhibition was integrated with the market, and became a stage of never ending the fashion of Fujian style clothing, taking the Shishi clothing plate as the core.

Due to the great influence and popularity of the Expo, in April 2006,

In 2010, the thirteenth Haibo exhibition reached a new scale of 45 thousand square meters. It showed the latest products of garments, textile fabrics, accessories and clothing machinery industry chain. It represented the development level of Chinese casual wear and fabrics, led the trend of casual wear and fabric flow, and became a model of cross-strait industrial exchange, docking and cooperation.

The first Hercynian international fashion week also started sailing during the current Haibo conference. A total of 12 fashion designers and designers at home and abroad were held. The "Haixi fashion" award attracted more excellent brands and designers to compete. It became a new display platform for Chinese fashion brands and designers both at home and abroad.

Haixi international fashion week as a landmark activity, as a brand continues to be held, forming a professional mode of static exhibition and dynamic release. The main exhibition area has 45 thousand square meters of exhibition structure of clothing, accessories, textile and garment machinery. Among them, No. 2 Pavilion is one of the highlights of this Expo. It is planned to be a joint marketing center of Shishi famous brand clothing (short name exchange), with an exhibition area of 5 thousand square meters, and 46 brands of 40 lions of stone lions have been stationed. It has concentrated on displaying the excellent brand image of Shishi, and has served as a designated window for administrative reception and tour purchase after Haibo conference, and has been doing business all year round. The fourteenth session of the 2011 Haibo conference was grand and professional.

In the same year, the second Haixi International Fashion Week held in the same year continued to promote the development of Fujian fashion industry, foster and support original design and independent brand. It carried out the activities of the famous designers' joint exhibition, brand fashion trend release, academic design release, Haixi Fashion Awards, opening and closing ceremonies, etc., and organized 11 fashion brands and designers' work releases, as well as the dynamic fashion trends of fabrics, accessories and fashion colors.

Over the past few years, as a large scale, high specification and strong market radiation clothing professional event, Fujian's only professional exhibition featuring textiles and clothing is the only textile and clothing exhibition that highlights the characteristics of cross-strait economic and trade cooperation.

1, the characteristics of Taiwan are fully highlighted.

Haibo will give full play to Fujian's unique cross-strait cooperation and exchanges.

2, the theme of leisure is heartily deductive.

Shishi is a famous leisure clothing city in China. It is also the center of Fujian casual wear industrial cluster. There are 39 well-known trademarks in China, 3 famous brands in China, 2 famous export brands in China, 15 national inspection free products, 59 famous trademarks in Fujian, second brands in the county level, and CABBEEN, AI Deng Bao, Shi Ya Ya, left bank, ye Bao, bin Nu and Wei Xi are among the most famous brands.

In recent years, Haibo has made significant breakthroughs, and the theme of "leisure" plays a key role in it.

Judging from the proportion of exhibitors and the nature of exhibitors, the exhibitors are mainly large and medium-sized garment enterprises in Quanzhou, especially those producing casual clothes, such as the seven wolves, nine herdmen, Jin Ba, rich birds, adedon, the great, the big winners, the Deya, the Royal treasure, Gage, and the west, which account for about 80% of the total number of clothing booths.

Moreover, the exhibitors have carried out the packaging layout of the booth by highlighting the core brand image of the enterprises, highlighting the leisure characteristics of the exhibition and the advantages of the Minnan plate leisure clothing group.

A series of leisure oriented activities such as exhibition promotion and leisure fabrics, casual wear and fashion trends were released, which fully demonstrated the overall strength of Fujian style clothing leading leisure and fashion.

3, scale quality continues to improve.

Since the eleventh session of the Haibo conference, the main exhibition area has been expanded to "six districts and two pavilions". The exhibition area has been expanded from 200 thousand square meters to 300 thousand square meters. The thirteenth session of the Expo has added 3 hall as the textile machinery and equipment Museum, forming the main exhibition area 1, which is the "Trinity" exhibition structure of the brand clothing hall, the 2 Museum as the auxiliary material Museum, and the 3 hall as the mechanical hall.

The fourteenth Expo, the three main exhibition hall of the main exhibition area, has an area of 45 thousand square meters and 3000 booths. There are 3 main pavilions. The 1 hall is the clothing hall. The Taiwan Pavilion, the famous brand clothing exhibition area and children's wear exhibition area, the popular trend publishing area, the surface accessories exhibition area, the leisure pants exhibition area, and the information and creative exhibition area are set up.

Hall 2 is a joint marketing center of Shishi famous brand clothing, with an exhibition area of 5 thousand square meters, and 46 brands of Shishi 40 enterprises.

Hall 3 is the Machinery Pavilion, with an exhibition area of 25 thousand square meters. The seven major trading areas of the garment city are combined with three pavilions. The exhibition area is located in the distribution market of the Yang Chi pond, the Jinhui fabric market, the Fufeng mall, the Shishi excipient market and the business street.

The fifteenth Haibo conference will continue the exhibition structure of "six districts and three pavilions" with an exhibition area of about 400000 square meters.

Haibo will expand the scale of its exhibition, increase its participation level, enrich its connotation, improve its service level, and constantly develop towards internationalization, specialization and scale.

Integration of commodity exhibition center, logistics center, brand exhibition center, procurement center, technology research and development center, OEM processing center and cultural exchange center has a variety of functions, and economic benefits have increased dramatically.

Haibo will further strengthen the attractiveness of the city's brand and become a booster for the entire garment industry, and will lead the other six industries with the garment industry.

4, supporting activities are rich in content.

The annual Expo is a perfect combination of economy and culture.

The clothing industry development forum, China's casual fabric trends, China professional model competition finals, leisure city and leisure tourism summit, brand fashion show, China Sewing Machinery Business annual meeting, large-scale Fashion Plaza show and a series of events were successfully organized, giving the Haibo a more strong cultural atmosphere. From Japan, Korea, Taiwan, Hongkong and other countries and regions, and the exhibitors of all parts of the country and exhibitors, the fusion of the corporate culture and the unique clothing culture of Fujian style clothing sector highlights the connotation of the cultural brand of the Expo.

The thirteenth and fourteenth Haibo Fair successfully hosted the two Haixi international fashion week, expanding the fashion and leisure charm of Shishi and making it a landmark activity and brand.

The fifteenth Haibo conference will continue to host the 2012 "Haixi International Fashion Week" and create the brand image of "fashion stone lion" in all directions.

5, the influence continues to expand at home and abroad.

As a constantly developing exhibition, an innovative industry symbol and a common fashion partner, Haibo attracts the participation and attention of the global textile and garment industry and related industries.

Italy Milan clothing company, Asian Fashion Federation Korea Committee, Korean Fashion Association, Korea Textile Development Institute, Japan Fashion Association and so on show great enthusiasm for the Expo. They or organize their own manufacturers to participate in the exhibition, or will come to actively exchange and discuss.

As an exhibition sponsored by the provincial government, Haibo has received enthusiastic attention and support from various departments at all levels, giving guidance and support in policy formulation, image publicity and so on.

Ambassadors from various countries and regions such as UAE and Moscow have been invited to attend the meeting.

The mainstream news media and professional authoritative media reporters such as the people's daily, the central one and three or four sets, the China fashion press, the China clothing times, Phoenix TV and Guangdong satellite TV were extremely concerned about the Expo, and they went to the meeting to cover and publicize widely.

The successful hosting of the Expo has had a positive impact on expanding domestic demand and developing foreign trade, promoting industrial docking between the two sides of the Strait, and promoting the development of textile and garment industry in Fujian and even the whole country.

1, the Expo will play a positive role in promoting the development of Fujian style clothing.

Haibo has created the continuous development and upgrading of Shishi textile and garment industry, and promoted the development of Shishi into a famous garment city with perfect industrial chain and industrial elements. It promoted Shishi to become the first batch of famous clothing cities in China, and promoted the landing, construction and operation of the largest garment city in Shishi.

Haibo

2, Haibo will have a strong industrial driving effect.

Haibo will stimulate tourism, shopping, trade and other related industries, promote the development and growth of Shishi's third industry, cultivate rich financial and tax resources for finance, and more importantly, Haibo will bring huge information flow, technology flow, commodity flow and talent flow.

The publishing of the national authoritative institutions and enterprises, the publication of the new trend of various new materials and various new equipment have become the "industry direction" of enterprises seeking to expand and upgrade.

The history of Haibo is the epitome of the gradual development of the lion garment industry and the gradual maturity of the market.

With the upgrading of the Expo and the expansion of its scale, the Expo has become an important window for enterprises to open up the market and display their image. It provides an open trading platform for manufacturers, distributors, agents, importers and exporters, retailers, fashion and textile designers and international purchasing agencies.

Textile and garment industry can gain comparative advantages in products, technology, production, marketing and other aspects in the expanding opening tide, thus greatly reducing the opportunity cost of domestic resources and helping to enhance the comprehensive competitiveness.

During the Haibo conference, the signing of supporting investment projects such as textile, clothing, warehousing and logistics centers has greatly promoted the interactive development of cities, industries and ports, promoted the upgrading of Shishi's textile and garment industry, and constantly enhanced the competitiveness of the industry.

3, Haibo will promote the county economy with distinctive characteristics and enhance the core competitiveness of the regional economy.

Haibo will help Shishi enhance the agglomeration effect of garment industry.

The industrial structure of "Chiang Chiang", "China's famous western trousers", "Ming Xiu sports clothing town", "Feng Li children's clothing town", "Hongshan leisure fabric town", "Jin Shang handicraft", "Yongning sports goods", "Bao Gai hardware accessories accessories" and "shoes industry accessories", "three places of the coastal areas, bleaching and dyeing control area" and other "one place, one product" and "one town, one industry" industry pattern show vigorous vitality in the Expo.

These professional production bases give prominence to the industrial agglomeration effect of Shishi, so that Shishi can form an international industrial processing zone.

The Expo also helps the central city enhance its radiation and influence to the surrounding areas and enhance its service function to the surrounding areas.

It is estimated that the sportswear and jacket installed in the Quanzhou textile and garment area, taking the stone lions as the center, account for about 1/4 of the national market. Sportswear, children's clothing and underwear export dominate the whole country.

4, Haibo will highlight the leisure character, excavate min faction culture and improve the professionalism and competitiveness of the industry.

According to the characteristics of Shishi garment industrial cluster, every year the Haibo conference carefully planned, organized and implemented a series of activities.

According to the characteristics of Minnan culture in Shishi, we should carry out in-depth excavation of the cultural connotation of Fujian style clothing and carry out the famous brand strategy. This will not only benefit the promotion of the entire Shishi costumes plate, but also facilitate the promotion of the brand of Fujian clothing enterprises. In implementing the famous store strategy, we encourage the clothing enterprises to carry out chain operation, open stores and carry out the appraisal activities of the clothing chain stores and image shops.

Haibo will bring together many advantageous enterprises and famous brands in the industry to carry forward the advanced representatives of the industry. This effective service has guided the development of enterprises and identified the correct direction of the industry.

Along with the development of a number of famous clothing enterprises, clothing brands and clothing stores, Haibo Fair has also created a number of famous entrepreneurs, designers and fashion models. It has promoted Shishi garment enterprises to enhance their management, brand operation and product design level, and promoted the implementation of the six projects of famous enterprises, famous brands, famous shops, famous artists, famous teachers and famous models, and promoted the development of the textile and garment industry of Shishi and even the whole country to a higher level.

5, Haibo will become a "city card" to promote urban upgrading and promote the development of the Economic Zone on the west coast of the Straits.

Haibo is the best stage to display and publicize the brand image and products of Shishi enterprises. Through exhibitions, it improves the visibility and influence of Shishi at home and abroad.

At the same time, the government of Shishi vigorously promotes the construction of Shishi City (Shishi Street) at home and abroad, so that Shishi develops in line with international standards and moves towards internationalization.

The collision and interaction between domestic and foreign brands, Shishi enterprise brand culture construction has increasingly attracted the attention of decision makers.

No matter from the exhibition hall layout, exhibition activities or style taste, the enterprises are full of cultural connotations. Enterprises are no longer just paying attention to immediate interests, but rather focus on how to make strong brands and create "100 years old brand".

Taking the exhibition as the medium, Shishi municipal Party committee and municipal government strive to forge and upgrade urban culture and promote urban upgrading.

During the Expo, we successfully organized the activities of "Shishi fashion city promotion conference", "leisure tourism forum" and "Minnan clothing culture exhibition" and multi-channel media reports, and publicized the goal of "building famous brand of clothing city". Through the government's attention to the industry, the foresight and pioneering spirit of project planning, we can enhance the attractiveness of the city, start the city brand and realize the marketing strategy of the city.

With the holding of the Expo, a number of key projects have been built and used to improve the city's taste. At the same time, related pportation, post and Telecommunications

Focus on the west coast of the Straits.

When China's economy is seeking steady and rapid development, when the new market environment is endowed with more challenges and opportunities for textile and clothing, this year, "4.18" we will gather together the famous Chinese leisure clothing city, stone lion, to feel the fashion together, to feel the leisure together, and to feel the hot dance of the two sides in the industry, and to feel the progress of the global textile and clothing together.