Baby Boom Detonated New Market &Nbsp; Domestic Baby Market Gold Rush

According to the existing population projections, the highest birth rate in China next phase will be around 2016, with a peak population of 2028, and we will have the fifth round of "baby boom" in this period.

In other words, China's children's clothing industry has at least 20 years of bull market. With the continuous improvement of consumption ability and consumption consciousness and the advancement of urbanization, the market capacity of children's shoes will be counted according to relevant statistics.

As more and more babies are born, many manufacturers are ready to make a fortune in the baby boom, because this is a real sunrise.

In today's China's baby market, foreign brands hold the absolute dominance of the market. In China's major pregnant and infant products stores, Japanese and Australian milk powder, Johnson baby care products and baby baby's early education institutions are everywhere.

Foreign brands are "stealing money" in China

However, following the financial crisis and the European debt crisis, the Chinese baby industry has felt the ice age of the foreign trade market.

Soaring raw material prices, rising labor costs, rigid intellectual property barriers, product standards and the rise of trade protectionism, all of which make enterprises hard under great pressure.

The 6.2 era of the RMB exchange rate will also become the last straw to crush many enterprises.

Where is the way out for the baby industry? The eyes of many entrepreneurs invariably turn to the vast domestic market.

However, this road is not as flat as imagined.

The market of independent brands is rough.

Philip Kotler, the father of modern marketing, believes that the significance of brand lies in the pride and superiority of enterprises.

The essence of brand is the inner feeling of consumers in the product and service, which is accumulated by the feelings experienced by consumers in many years of use.

Therefore, the areas covered by the brand must include goodwill, products, corporate culture and overall operation management.

In short, brand is the sum total of a company's overall competition or enterprise competitiveness.

However, the construction of brand is not a day's work, and the problems existing in enterprises are varied.

After visiting a number of enterprises, we found that at present, there are three major problems in the brand strategy of Shantou's infant and child business enterprises, which focus on light production design, quality and light brand, and self capital and light foreign capital.

From the design point of view, at present, Chinese enterprises generally do not have the level of industrial design matching with the big manufacturing countries.

During the visit, the reporters found that even though the products of Xinghe Electric Appliance Co., Ltd., which ranked the top three of the domestic market of automatic breast pump, had outstanding performance and performance in terms of cost performance and performance, there was still a clear gap in the industrial design compared with the foreign brands of Shantou.

As we all know, the construction of a brand requires high capital investment. Without financial support, the survival probability of a new brand is almost zero in today's branded and competitive domestic market.

In the development of modern enterprises, the proper use of capital can often achieve the effect of 10 percent, and it is an important tool to pry up the development of enterprises.

In the strategic opportunity of brand building, enterprises must have strong support from capital so as to break through quickly and take the road of leaping development.

The baby industry is hot. First of all, it should be the domestic brand of infant and young children. If it is on its own, it can not be "proud".

That's too much to say.

And how to seize the baby market and get a share of the business needs more scientific management and effective business models.