Suggestions Made By CPPCC Members Of Shenzhen: Create An International Fashion Design City

The modern creative industry is the product of knowledge economy era.

Shenzhen's greatest strength is reform and innovation.

In order to create the "international design fashion capital", we suggest:

1. set up an international design fashion research center, investigate the fashion history of Asia and Europe, analyze strengths and weaknesses, combine the actual situation of Shenzhen's existing clothing brands to locate the "international design fashion capital", and actively communicate with other apparel industry associations in the world to promote Shenzhen brand and grasp the international fashion discourse through all kinds of fashion and creative activities.

2. the "Shenzhen International Fashion Week" centered on Shenzhen is an important part of displaying the brand image of Shenzhen fashion, promoting new designers and creating "international design fashion".

Using Shenzhen's strong strengths of Hong Kong and Macao and local designer brands and independent brands, we will combine the resources of cutting-edge designers from Japan, Korea and Southeast Asia to create the "Shenzhen Fashion Week".

We should make full use of media resources, establish our own fashion media, and use creative design to carry forward the brand of Shenzhen and Chinese cultural elements.

3. the government led the establishment of the international fashion design Grand Prix is the cradle of training talents, and is an effective way to establish a long-term talent selection mechanism.

The continuous professional design competition can provide a practical platform for local and young designers especially at home and abroad, looking for a new mode of cooperation between enterprises, universities and research institutes to train talents, providing learning opportunities for design talents, and conveying a large number of design talents for enterprises, thus speeding up the construction of clothing brands in Shenzhen and enhancing the competitiveness of enterprises.

4. the clothing industry in Shenzhen is still in the ambiguous position of the traditional dominant industries, and there is no clear identification of the garment industry.

The clothing creative design industry is not "labor-intensive, low-end traditional industries".

In fact, the clothing creative industry is the most stylish and cultural connotation of the industry, is the "creative culture industry", the clothing creative design industry to promote industrial upgrading, economic restructuring and in-depth construction of the "international design fashion capital" goal is of great significance.

5. in order to better promote the development of high-end creative culture, the government should set up a special policy in the field of clothing creative industry.

From the aspects of original brand support, large-scale brand enterprise group cultivation, brand domestic and overseas market, talent introduction and training, etc., it provides comprehensive and multi-level policy guidance, enterprise land, tax and fee concession, financial support, financing, market development, brand promotion, education training and property protection.

Especially for the evaluation of middle and high end clothing talents, it is necessary to formulate feasible policies combined with the particularity of this industry.

And truly become the national and even the world's fashion Silicon Valley, making it a model of high-end operation of traditional industries.