Slow Recovery Of International Market &Nbsp; Foreign Trade Marketing Price Rise

As shown in Figures 1 and 2, in December 2011, the foreign trade prosperity index closed at 1640.09 points, up 0.91% compared with November, down 19.66% from the beginning of the year, down 15.46% from 2010, and the foreign trade price index closed at 112.71 points, down 13.46% from November, 19.64% lower than the beginning of the year, and 19.31% lower than 2010.

The confidence index of foreign trade closed at 1096.88 points, up 5.59% from November.

1. Foreign trade in 2011 and December

1. the international market is slowly recovering, and the external economic situation is still grim.

Due to the recent good economic data from the United States and Germany, Spain's bond sales are in good condition, and the European Central Bank has launched rumors of sovereign debt buying. The international market has slowly recovered, but trade frictions in North America are increasing.

To boost its domestic economy, the United States has made frequent use of trade protection against China, and trade frictions are increasing.

European countries generally face the problems of weak economic growth, imbalance in fiscal revenue and expenditure, and high unemployment rate.

The global economic uncertainty is increasing and the external economic situation is still grim.

2. Russia's accession to the WTO brings new opportunities for export of textile enterprises.

Recently, Russia has formally joined the world trade organization.

In the first three quarters of 2011, Shaoxing textile exported to Russia totaled 160 million US dollars, involving 518 enterprises.

The Russian market involves more enterprises in textile export in Shaoxing county.

Russia's accession to the WTO means that it will fully integrate into the global economic integration since then. All trade practices will be carried out in accordance with WTO rules. For textile enterprises in Shaoxing County, there will be a more sunny and standardized trading environment.

On the basis of analyzing the Russian market, some textile manufacturers in Shaoxing have targeted innovative research and development, developing new textile fabrics suitable for the local market, and increasing brand publicity.

3. RMB exchange rate fell to export textile enterprises to bring "good".

Entering the market in December, the spot exchange rate quoted by the RMB actually traded has reached a limit of 0.5% for 9 consecutive trading days, the first time in 3 years since the global financial crisis briefly appeared in 2008.

In December, the RMB "continued to fall", probably the performance of the RMB exchange rate has become more balanced.

Shaoxing County foreign trade enterprises look forward to this "even drop" to stabilize the exchange rate.

A stable exchange rate environment is the best "good" for export enterprises, which is more conducive to bargaining between enterprises and foreign investors.

The pressure of RMB appreciation is slowing down, which means that the business environment of low-end export enterprises may be relaxed.

Therefore, for foreign trade and export enterprises, the RMB exchange rate is flat or even down is a rare breathing opportunity, export enterprises take the opportunity to carry out structural adjustment, increase innovation and research and development, enhance value-added, part of Shaoxing's export textile enterprises to accelerate pformation and upgrading.

4. textile enterprises have further intensified their R & D efforts.

The people's Bank of China announced in the evening of November 30th that it has cut the deposit reserve ratio of deposit financial institutions by 0.5 percentage points from December 5, 2011, and has released the 400 billion reserve fund for the first time in 3 years.

With the moderate reduction in the reserve requirement ratio of the central bank, liquidity has eased slightly. The R & D expenditure of Shaoxing scale textile enterprises and Textile City textile companies has increased moderately, and fabric research and development efforts have been further intensified.

Influenced by the debt crisis in Europe and America, the demand for the international fabric of the popular fabric has shrunk, but the creative fabric has been unique this year and its marketing has continued smoothly.

It is precisely because of the continuous popularity of creative fabrics that many Shaoxing export textile enterprises have joined the ranks of independent research and development, and the new products have been speeded up. Following the trend of international market, the styles of products are becoming more and more diversified. The environmental protection printing and dyeing process and creative design are closely following the trend of international market, and the research and development of new products are constantly increasing.

5., expand global market share.

Domestic labor costs, energy, financing and other costs rise, raw material prices fluctuate, the textile industry before and after links have almost been troubled by internal and external factors, some textile and garment enterprises in Shaoxing and Textile City textile company undertake the increase is still slow, the mass fabric profit margins have more compression.

Some Shaoxing textile and garment enterprises and Textile City textile companies have gradually shifted from the European and American markets to Asia, Africa and Latin America. With a global marketing strategy, they consolidate the market share of ASEAN, the Middle East, Southeast Asia, South Africa and West Africa, and open up Latin American Marketing in Brazil and Mexico.

The 6. part is about the rise of textile exports.

This period of cotton and its blended fabric, chemical filament fabric, chemical short fiber fabric, tufted fabric, household fabric

Two, 2011 December foreign trade

1. Southeast Asian countries can not be ignored as competitors.

With the increasing competition in the international market, the cost advantage of China's textile industry in maintaining strong competitiveness globally is still weakening.

The advantages of Southeast Asian countries have become increasingly prominent and become strong overseas competitors that Chinese enterprises can not ignore.

Its advantages are mainly reflected in labor and preferential tariffs on exports.

Labor costs in Southeast Asian countries are lower than those in China, and the wage level is probably 1/4 to 2/3 in China.

Southeast Asian countries have preferential policies to reduce tariffs on major markets such as Europe, America and Japan.

Kampuchea and Bangladesh are exported to many developed countries and enjoy the most favored nation treatment of GSP.

Philippines, Indonesia and Vietnam signed economic cooperation agreements with Japan respectively. Clothing can be imported into Japan tax-free.

In Southeast Asia and other countries, under the pressure of low cost labor and preferential export tariffs, some of Shaoxing's textile and garment enterprises and Textile City textile products have to take part in the price reduction, and the profit margins of the public products are still relatively compressed, pulling the foreign trade price index down in November.

The 2. part of the export price of textile exports fell.

The foreign trade price index of cotton and its blended fabrics, chemical fiber filament fabrics, household textile fabrics, curtain curtain and knitted Crochet fell unequal, pulling the general price index of foreign trade in a downward trend.

The foreign trade prosperity index is expected to decline slightly in January 2012.

At present, the world economy is still in the recovery stage, but the recovery of major economies is not balanced.

The deficit and debt problems of developed countries such as Europe and the United States have become a major hidden danger for the sustained recovery of the world economy.

At the same time, inflationary pressures are spreading from emerging market countries to developed countries, and continue to increase the uncertainty of the economic situation.

Because of the huge increase in labor costs in China, international buyers have shifted some textile and garment orders to Southeast Asian countries.

With the development of various new trade protection and the green standard threshold of developed countries, the extensive development of domestic textile and garment enterprises is getting narrower and narrower. The era of relying solely on cheap earning eyeballs has passed, and the path of industrial pformation of refined production and branding is imperative.

Some Shaoxing scale textile and garment enterprises take the market as the direction, accelerate the pformation and upgrading of the pace, and constantly seek development through exploration and innovation. The whole industry shows the trend of quickening the adjustment of regional distribution and further optimizing the product structure, developing products with higher added value, and reversing the awkward position of being at the lowest end of the value chain for a long time.

Due to the close of the lunar new year, the traditional market in textile city is only about two weeks.

Because January 23rd is the Spring Festival, Shaoxing textile and garment enterprises all have the phenomenon of early leave, and the output will drop day by day, resulting in a slight decline in the foreign trade prosperity index.