The Price Of High-End Consumer Goods Is Much Higher Than That Of Overseas &Nbsp, And The Cost Of Products Is Only 3 Of The Selling Price.

Previous investigations by the Ministry of Commerce showed that watches, bags, and

Reporter: as mentioned by the host just now, in fact, it is not just stainless steel pots, and other similar high-end products such as clothing, watches, cosmetics, leather goods and so on. The difference between inside and outside the shopping mall is very large. This time, a small stainless steel pot reveals some secrets of these high-end consumer products pricing in the mall, and we can see the true value of these high-end consumer goods.

In the interview, there were people in the shopping mall who interviewed the reporters, saying that the shopping mall was not priced arbitrarily for the stainless steel pot. It was suggested that the manufacturers should sell the price according to the price of 2 thousand yuan, which is also in line with the current market situation.

Another industry insider also revealed that the retail prices of these high-end consumer goods in the current market include the following aspects: the cost of raw materials processing, and the various tax and marketing costs. In addition, the operation cost and the cost of the channel account for a large part. The cost of these raw materials and processing accounts for about 30% of the total cost, and the cost of taxes and marketing also accounts for about 30%. The operating cost of the shopping center accounts for about 20%, and the cost of the channel is equivalent to a word that people hear more than that, which means that the entry fee is about 20%.

In this way, if Cao boss wants to sell 600 yuan pot store to sell 2 thousand yuan, then such a price will not be difficult to understand.