China'S Fashion Trend &Nbsp; Y Generation Has Arrived.

The Chinese era is China.

Hongkong, like fashion magazines, introduces the world's fashion to China and builds the image of a tidal vane.

With the rapid development of China's economy.

(China is developing at a rapid pace). Even though most fashion brands and products can be bought in mainland China, Hongkong is still a shopping shrine for mainland residents.

If the flagship stores such as Shanghai and Beijing are lined up, brands will fight for fame in the newly expanded non upper class market. By 2020, 2/3 of the middle class population will live in three line cities and will represent nearly 60% of the clothing market.

For companies, this means that product sales will expand to more cities.

At present, retailers need to enter 462 cities to occupy 80% of the high-end clothing market.

By 2020, in order to maintain the same

More importantly, the trend of popular style in small and medium-sized cities is not the same as those in the first tier cities.

Residents of small and medium-sized cities in China can see what fashion is and how to wear them without going abroad. Some predict that in the next ten years, small and medium-sized landlocked cities will spend a lot of money and consumers in fashion will greatly increase.

In 2012, small and medium-sized cities will account for about 50% of the fashion market.

In the past, the products and channels of fashion industry were very limited, which led to the imbalance between consumers and mainstream brands and department stores in China's sportswear market.

In the next ten years, however, consumers will become more complex, leading to a more necessary market segmentation in the areas of clothing and consumers' psychological needs.

The timely emergence of NOVO MANIA has brought new vitality to the market.