Shoe Enterprises Develop Online Products Exclusively For &Nbsp; Expand New Profit Models.

　　 Quanzhou The company launched many networks in 2011. brand This is also known as the "Amoy brand" in the industry. Amoy brands only take the network channel, from the style, style, pricing, management and so on, are separated from the original offline brand of the enterprise.

"For traditional brands, if online and offline prices are not the same, it will easily lead to a result -- Internet search, online shopping and online ordering, so that the sales function of the entity store will be weakened; but if online and offline prices are consistent, online shopping will have little attraction, and it is difficult to attract new customers. If network sales channels are used to deal with inventory only, on the one hand, it may affect physical store sales, and on the other hand, it is not conducive to brand building." People familiar with the matter analyzed the reasons for the rise of the brand.

Obviously, the traditional enterprises in Quanzhou are trying to use the advantages of industrial clusters such as clothing and shoes in the midwifery area. market Expand the new profit model.

Shoe companies develop online products

In the context of traditional enterprises taking part in e-commerce, in order to eliminate the drawbacks of two kinds of products, such as online and offline, XTEP sports launched online products exclusively for XTEP in 2011, and brands like Hongxing Erke and 361 degrees in the same city also have such plans.

What's interesting is that the price of online products is slightly higher than the prices of similar products in the same store. XTEP has named the special style "step by step", which is the same as the current popular brand of "Amoy brand". The same point is that this series only goes through the network channel. The difference is that the special series has the logo of XTEP, besides the unique logo of the series.