The Two Change Of Shishi Children'S Clothing &Nbsp; Looking For "Oasis" In The Predicament

This year, Shishi Children's wear Bosses are exceptionally busy, because they are not only busy with their own company operation, but also have many "public" matters to deal with. Of course, they are so busy that their purpose is very clear: looking for "oasis" in the predicament, stressing "tight encirclement", and opening up a new way of development for children's clothing enterprises of Shishi.

In the past more than 20 years, Shishi children's clothing has been bathed in the spring breeze of reform and opening up. industry Completed the spanformation from the traditional family system to the modern enterprise, and rapidly developed into a new economic growth point in Quanzhou. Children's clothing industry has evolved from low price competition in the past to quality, brand, style, style and marketing competition. Shishi children's clothing is also based on its new style and fashion. Design The unique features of style, high quality and low price have gradually become the leading role of children's clothing in Quanzhou. No matter at home or abroad, the share has been expanding, and the influence and popularity of children's wear industry in the whole country are increasing.

But with the financial crisis, rising prices of raw and auxiliary materials, increasing labor costs and increasing industry competition, another big change and spanformation facing Shishi children's clothing is different from the previous expansion of enterprises. The new round of reform is wider and wider. The most important thing is that entrepreneurs' team consciousness is stronger and their vision is farther.

Second changes in children's clothing enterprises

Although the children's clothing industry has many difficulties in making brands, many enterprises are still concentrating on the main business and striving to play a role in the children's wear industry. Following the wild leopard, Ji Jile, Xiao Pi Pi and other enterprises to take the lead in erecting the brand banner, many enterprises have launched the brand operation journey (the top ten children's wear brand list). In the face of fierce market competition, children's clothing enterprises have combined with the actual situation of enterprises, changing the traditional way of management, striving to innovate the marketing concept, integrating into the current mainstream marketing mode of the world, and carefully cultivating a group of professional marketing teams that can win the market. Through organizing a series of activities such as product seminars, new product launch conferences, ordering orders and so on, we will enrich the marketing carrier, build a platform for enterprises and customers, and expand the sales channels for children's clothing products. At the same time, we should guide enterprises to "boldly go out and expand new business opportunities" and participate in a series of high specification and top grade textile and clothing events, such as "cross strait textile and clothing Expo", "Canton Fair" and "China Textile and clothing exposition".

In order to promote enterprises to take the road of branding, the Shishi children's wear association has been organizing dozens of training seminars and seminars for two years to explore brand development ideas. At the same time, leading enterprises to go out to participate in large-scale clothing exhibition, visit children's Wear Exhibition in foreign countries and abroad, open their eyes and learn experience, this year, they visited Italy, France, Spain and other famous fashion exhibitions to learn about the trend of foreign clothing development, and played a positive role in enhancing the brand awareness of enterprises and prompting more enterprises to take the branding way.

Children's wear business alliance

If, at the beginning of the reform and opening up, the fertile soil for the free growth of enterprises has been provided, then the current situation has prompted enterprises to join forces -- the power of individuals, especially the small and medium-sized enterprises, which are more and more difficult to resist the storm of the market. Many enterprises have realized that only by combining together, concentrating their strengths and strengthening their strength will they be able to resist all kinds of risks and finally achieve a win-win situation. This has already made a good start in Shishi children's clothing enterprises.

From the aspect of bank loans, Shishi's children's clothing enterprises belong to small and micro enterprises, and it is an indisputable fact that loans are difficult. For this reason, since last year, the children's wear association has contacted many financial institutions, and has adopted several enterprises' joint guarantee loans to win loans for some enterprises that are in urgent need of funds, alleviating the financial difficulties in the development of enterprises to a certain extent. "If in the past few years, an enterprise is going to apply for loans alone, the possibility of obtaining funds is almost zero!" said the boss of a children's clothing enterprise who got the loan.

Children's clothing enterprises make full use of new marketing methods, such as chain operation and franchising, to build up a four to eight marketing network to meet the needs of modern market. Chain operation, brand alliance, regional agent and the most sub business have become the main mode of market development of Funi Li children's clothing. It has formed a product marketing system integrating wholesale, retail, monopoly and shopping malls, and established and perfected pre-sale, sale and after-sale services.

In addition, many children's clothing business owners have proposed the proposal to form a joint company, that is, the superior products and funds of many children's enterprises, concentrating on building a brand new children's wear, employing professional marketing team to operate, risk sharing and benefit sharing. Although this motion has not yet been implemented, at least it has opened up a completely new channel.

There are still many children's clothing enterprises involved in other industries other than clothing. Of course, this is not only a bad thing, it can avoid "hanging on a tree". However, investment is risky and must not blindly follow suit. Shishi children's clothing enterprises should try their best to make the main business of children's clothing better and stronger. After all, they have been working in the garment industry for more than a decade or two, and have rich experience. On this basis, investment in clothing related industries is more reliable. For example, the animation industry developed by Xiao Pi Pi company is complementary to small leather clothing, and it will play a great role in promoting the improvement of clothing brand.