How Far Is China Fashion Week From International?

In November 2nd, the 2012 spring and summer Mercedes Benz China International Fashion week came to a close. In the 10 days of fashion week, 60 events were held in D, PARK, Beijing, Beijing Hotel and other venues. There were more than 60 activities in the special events, awards, ceremonies, news releases and seminars. Among them, 50 Chinese and foreign fashion brands and institutions, 40 designers and 180 new designers will participate in 44 special events and 6 professional events.

The activities of fashion week are more star gathering. Gong Li, Tony Leung, Fan Bingbing, Han Geng, Nicky Wu, Yundi Li and Bai Yansong attended the related activities during the fashion week.

The famous model Rhododendron, Liu Wen, Xi Mengyao, Chen Bige and Mo Wandan are famous brands.

However, looking closely at this season and the last two seasons of China International Fashion Week, there are not many differences in the activities. The sense of sponsorship of Big Ben is a change of soup, which may be related to the characteristics of China's local garment industry.

Let's take a look at the brands participating in China International Fashion week. Actually participants can be roughly divided into two categories: big market brand and designer brand.

Take this season as an example, big market brands include CABBEEN, Marisfrolg, gifted, Jordan, VLOV, Le Lang, Fort Aydin, M·SUYA, Yi Hui, San Dawei, white-collar, left bank and so on. These brands will open shops to Shenzhou, and their advertisements usually appear in CCTV.

Embellished designer brands include NE TIGER, Zhang Zhaoda, Marry Ma, Qi Gang, etc.

These brands are old friends of China International Fashion week. For example, NE TIGER made ten years' opening show in fashion week. Zhang Zhaoda and Qi Gang also won the title of top ten fashion designers in China.

Therefore, China International Fashion Week is a symbiotic relationship with these brands and designers. They grow together and establish their status in China today.

However, when Mercedes Benz meets fashion week, we will inevitably compare it to the fashion week abroad. Not enough fashion is our first impression. Why? {page_break}

1, "Chinese Symbols" and "international norms".

Speaking of Chinese designer brand, it is bound to associate with Chinese symbols. Over the years designers have been able to elevate their height to represent Chinese design through their simple application in fashion design.

This method still works today. NE TIGER has been on the New York national Fifth Avenue's national image promotional film with Chinese style dress design.

On this fashion week, the theme of NE TIGER is "Tang". Deng Hao is the inspiration of "Koran China Red" and Qu Ting Nan, and the great rejuvenation of the Chinese nation is fully embodied in the fashion design. "TIGER"

The theme of Marry Ma / Zhang Zhaoda's design is "wedding in the castle". The castle should be a tent in the Qing Dynasty. And after a western wedding ceremony, After Party was lying in the Qing Dynasty.

So the most simple way to quickly get from the wedding dress to the grid is to tear down the two clothes and stitch them up. The advanced version is called deconstruction. Of course, hold can live in the atmosphere of wearing people.

As Mark and Mary say, advanced customization is designed for people who dream. This show is also a party for two people.

On the other side, big market brands are "international norms".

AI, Marisfrolg, CABBEEN, Li Lang, gifted scholars and so on, guided by the domestic market, pformed the international fashion trend into the design that accords with the Chinese clothing market. Besides the part of the media, the audience in the audience is mostly agents all over the country, or the fashionable way of buying it is the buyer.

The partners of these brands need publicity from the fashion show of the brand, and need to make sure whether the next season's business can be sold.

Buyers want the brand to give consumers the impression of internationalization, while the styles wear the costumes.

As a result, there are two poles here. Chinese symbols can be seen but can not be worn out. International fashion can be worn but not worth watching. How to bridge this gap is actually how to make the mass brand bring design sense and make the designer brand popular.

2, "business dress" and "imitation".

China's men's wear has gone through three stages from formal dress to casual wear to business and leisure. At the moment, business casual style occupies about half of the men's market share in China, because most Chinese men still consider what to wear for work.

Therefore, the men's clothing brands participating in China International Fashion Week are basically in this category, such as gifted scholars and Li Lang.

Women's clothing shows a "high imitation" trend, which is actually because "Romance" has always been a major style branch of the Chinese women's wear market.

A large proportion of Chinese women consumers like feminine clothing. Lace, bow, diamond, crape and so on are almost the standard of these romantic costumes. And with these details, clothing can show a sense of value, though it has the suspicion of over design.

Pan Yiliang and Cai Meiyue are all from Taiwan in this fashion week. The style of Taiwan women's wear is romantic, just like Qiong Yao's novels.

Cai Meiyue's wedding dress is just like before, but Pan Yiliang, who knitted by knitting, is all black. There are some dark styles in the design.

3. The difference between T and reality.

There must be a difference between T and reality. Show piece will have, and the style of mass production must also have.

Because the brand of China International Fashion Week is divided into two brands: big market brand and designer brand, the former shop may open to China's two or three or even four or five line market, and the latter may not have shops selling their products at all.

Therefore, the former is almost all the clothes that can be worn in real life, and even feels very unique.

The latter may only come for show, and the audience should also see a big play.

In fact, this is not Chinese characteristic. The show of Korean national treasure designer Andre Kim is actually just a show. The difference is that he will invite Korean stars to show up, and fans will not pay much attention to the design itself after screaming fans.

This is the first season of Mercedes Benz holding China International Fashion week. It is just beginning. It is believed that the future will bear the responsibility of guiding China's fashion and industrial upgrading.

In the future, Schumacher Sumei's introduction of these foreign brands into China should be more under Mercedes Benz's matchmaking.

The two activity locations, the Beijing Hotel and the 798 D Park, should also arrange for ferry cars, so that the fashionable dresses dressed in dress can dress more, and the whole fashion week is also fashion.

As for the debate on college students, it is not necessary to return to the timetable without considering the fashion week.

The most important thing is to make China International Fashion week not only an industry activity, but also a market activity attracting the whole city and even the whole country.