Ningbo Department Store Celebrates War &Nbsp; Integrity Promotion Is The Main Hit.

"Golden nine silver ten" just passed, new year's Spring Festival has not yet arrived, department stores in this consumption "empty" opened.

Shopping malls in peak shopping mall avoid crowding

Although there is no golden week in November, many fashion consumers in Ningbo are still very concerned about promotional information in department stores this month.

On the one hand, the proper season for November is a good time for young women to make their own outfit. On the other hand, the celebration of Yintai and other department stores will launch the biggest discount activities during the year. Whenever the weekend celebrates, the traffic congestion in the Sanjiang area will often be triggered.

This year, new stores such as new Hualian and Suning are celebrates 10th anniversary. All kinds of shops and Thanksgiving activities will surely bring a new sales peak to the retail industry.

"Our sales promotion will be no less than last year, and it will fulfill more social responsibilities". Xia Zhengyu, general manager of Zhedong District, Yintai department, said that in addition to the 11th anniversary festival celebrations that had just started, the company will also perform its social responsibilities in promotional activities, such as introducing measures to avoid congestion.

Although Yintai department did not disclose the time of the celebration this year, the industry is expected to be in the middle of this month based on past experience.

"We will limit the purchase of pre purchase cards. Customers with pre purchase cards can enjoy more benefits than ordinary customers before they celebrate the festival and avoid shopping queues to ease traffic congestion on the anniversary day."

In addition, many other businesses are promoting "peak selling" by extending shop time and extending business hours.

Network promotion "more war and more courage"

When the "business war" in the department store is about to ignite, the promotion of online shopping is becoming more and more fierce.

Following the beginning of this month, Dangdang 12th anniversary shop bought 100 yuan to buy 200 yuan, department stores 51% off special spike, Taobao mall annual "double eleven" promotion is about to open the curtain.

In November 11th, the folk "singles day" was regarded as the symbolic day of online shopping. For this reason, the Taobao mall will launch the "double eleven" promotional activities with the largest intensity every year. The sales of millions of products in the mall will be promoted by 3 fold and 50 percent off ceiling. 40 famous e-commerce enterprises such as "Coba", "new egg" and "shop No. 1" have also entered the battle of "double eleven", with a total stocking value of nearly one billion yuan.

According to reports, in order to cooperate with the online shopping "big meal", Shen Tong, Shun Feng and other 9 express companies have tuned 40 thousand couriers, and have prepared more than 700 express trucks to be responsible for the promotion.

Honesty is the key word for promotion.

In the face of words such as "promotion", "discount" and "Festival", some consumers appeared to be tired, and some consumers said that there were such phenomena as "promotion stock", "new money less" and "original price is too high" in the promotion process.

In the face of the credit crisis that began to face the "promotion", some businesses began to act consciously, standardize the behavior of brand suppliers, and take the initiative to make a commitment to take honesty as the key word for promotion.

At present, in addition to Tianyi business circle launched a no reason to return system, Yintai department first signed a sales promotion undertaking with 500 suppliers, promised to promote the scope of goods, refused to raise the original price without authorization, prohibit the two price of goods and so on. The mall also promised to accept the supervision and inspection by consumers and related departments, and put the first question responsibility on consumer complaints.

Taobao mall stipulates the half off definition of the highest "half off", and stipulates that the price of products participating in the "double eleven" promotion must be lower than the lowest price of the Taobao commercial historical paction price since September 8th this year.

In this regard, the industry pointed out that business integrity is the current business philosophy advocated by the state, the law of commercial competition shows that the more trustworthy business development, the better self-conscious business behavior will be increasingly implemented by businesses.