"Fast Fashion" Brand Gets Into Xiamen'S Local Brand Performance

In September 2nd, " Fast fashion "Brand" UNIQLO's first store in Xiamen is in the Wanda Plaza, Hu Li. Unveiling In September 3rd, H&M's first store in Xiamen was also opened here.

At this point, ZARA, UNIQLO, H&M three well-known "fast fashion" brands have all landed in Xiamen. In addition, MNG, MUJI and other "fast fashion" brands are also in Xiamen. Pitch camp Now.

"Fast fashion" brands are more and more popular in Xiamen. After that, you can buy fashionable and affordable clothes at home, so you don't have to fly to Hongkong to go shopping. This is the general aspiration of young people who love fashion in Xiamen.

It is reported that in October, UNIQLO is located in Xiamen SM City Plaza and California Plaza new stores will also open. H & M brand stores will also open in Wanda advertising and SM New Life Plaza in September and early November. Nanke 。

"Fast fashion" brand gets together in Xiamen. The most influential brand is Xiamen local brand. "Of course, there will be shocks." "But for these local brands, it is not necessarily a bad thing," said Su Xiaodong, a brand management expert and vice-chairman of Xiamen cultural and Creative Industries Association. Su Xiaodong said that this forced local brands to take the personalized route, subdivide the customers, open up e-commerce channels and other measures to deal with the arrival of foreign brands.

As a local casual wear enterprise, they are generally very calm about the attack of "fast fashion" brand. "It will have some impact on us, but the impact is very limited." Xu Xiaoyang, deputy general manager of the romantic declaration, said that the positioning and style of the two brands are different, but the domestic brands will have a better understanding of the domestic market, which is the advantage of the domestic casual wear brands. However, we will learn from these "fast fashion" brands and learn from them. Marketing And constantly adjust the market positioning, so as to prepare for better efforts. Xu Xiaoyang said at the same time.