Lu You'S Order Will Push Nash, The Son Of The Wind.

According to Wang Siqi, director of Lu You marketing center, Lu You 2012 Q1Q2 product features are: "perfectly integrated into the design elements of Steve Nash, and formed a single series of products". In July Nash's China trip, Lu You presented to Nash the MVP1 shoes specially made for him, which was very popular with Mr. Nash. After Nash's China trip, Lu You got accurate information from Nash's body shape, foot type and Nash's personal suggestion. "Steve Nash design element creativity research group" also improved and extended Nash series products, and ensured that all kinds of manufacturing processes can achieve mass production in spring and summer in 2012, and share with consumers. {page_break}

NS MVP1 basketball shoes

In order to have a glimpse of Nash's products, I came to the shoe development center of the company. Nash, the director of footwear development, shows us the products of the series of Nash. He said that "the series of products of the Nash" is also known as "the son of the wind" series. The concept of product design comes from the exclusive logo designed by Nash fans at home for Steve Nash, "the son of the wind". The inspiration of this logo stems from Nash's elegant and lively style on the court. Director Li has shown us the basketball shoes "MVP1" in the series of products of the children of wind. The MVP1 series is the result of the in-depth study of Nash's creative design element research and development team through Nash's personality, preferences and competition requirements. "MVP" represents the highest honor of Steve Nash competition. "The most valuable player in the two regular season", "MVP1" is the first generation product of Nash's exclusive "MVP" series.

The MVP1 shoe body structure adopts the ancient Rome sandals frame to enhance the wrapping and protection of the shoes and feet, while the sole, the tongue and the sides of the shoes are flashing with the design elements of Nash, which is the exclusive "son of the wind" sign of Nash. According to the introduction, MVP1 is made of ultra light material, which is 1/3 lighter than that of general basketball shoes, so that Nash can fully demonstrate his spirit and elegance on the court. {page_break}

Among the products of Nash series, there are also lively and lovely Q Banna pattern elements. On some clothes and accessories, you can see Nash in all kinds of sports poses, including beautiful basketball, skateboarding, football, bicycles, fencing and other sports. Mr. Nash, designer of Lu Yu, said that the design of these campaigns was designed to meet the needs of the 2012 Olympic year.

New Slogan, new official website, new image of the new online.

In order to firmly grasp the pulse of the sporting goods industry, Lu also upgraded the advertising language before the order meeting, and carried out in-depth publicity for the national partners. "Sports for life" stands for the idea that Lu You brand is clearly positioned in the "Life Movement" and advocates the concept of "sports life", and the spirit of young and positive sports. The 18 year old consumer group, -25 years old, is the opinion leader, and lock-in college students and young white-collar workers. Lu You company's responsible person said that the advertising language upgrade will start from the inside, and then carry out a series of promotional activities nationwide to ensure that the new Slogan and new brand idea penetrates into the hearts of consumers.

While Lu Yu's new Slogan started to promote, Lu Yu's official website was completely revised. The new style will give consumers a better experience and more interactive sharing. In addition, in most parts of the country, Lu friends changed their brand new image. This will also bring new and refreshing feelings to consumers and Lu You partners: NBA superstar Steve Nash uses skateboards to deduce the spirit of sportsmanship from the spirit of Lu You brand.

Walk firm and win again.

It is worth mentioning that at the stage of the 2012 Q1Q2 ordering of Lu You, at the 2011 Shenzhen World University Games, Lu You chose to sponsor the teams of Spain and Moldova at the same time, which is also a strong boost to the order. With 5 sets of CCTV and brand marketing promotion of similar high value sports resources as strikers, Lu you achieved great improvement in comprehensive strength from all levels of channels to the company, and products, channels and brands have been further upgraded. It can be said that after more than half a year's battle, the company has stood at a whole new height.

As Mr. Ding Lusheng, chairman of Lu You company, said, "the new height is also a new starting point". In the face of the sports brand market in 2012, Lu You will launch a new market strategy in a light load and start a firm strategy to meet the new challenges and win the fruits of the new market.