Cater For The Trend Of &Nbsp; Pay Attention To The New Channel Construction &Nbsp; Home Textile Industry: Solve The Docking Problem.

On August 29th -31, 2011 China International Home Textiles and accessories (Qiu Dong) Fair was held in Shanghai, and nearly 1200 exhibitors from 27 countries and regions in 27 countries and regions participated in the exhibition.

In the three day exhibition, home textile companies at home and abroad are trying to build home life hall, from details to the whole product.

"In the past five years, China's home textile industry has an average annual growth rate of 16%, China.

Let most people buy the goods they want.

Cater for trends and focus on Subdivision

The general demands of consumers and the trend of product line level should be roughly the same. Now, their overall demand for home textiles has extended to the level of improving sleep quality and beautifying life. Even though different people love different products, the overall trend and requirements are very similar. At this exhibition, home textile brands pay more attention to comfort, functionality and decoration.

Comfort is the associated demand of home textile products, and with the so-called "decompression" trend in the society, it can help people sleep better, and the home textile fabric with comfort as soon as possible can be restored as soon as possible, which will occupy the primary position of home textile demand in a long time.

VCARE Wen Jia Ya Ju is a pioneer in the space cotton bedding industry. With the help of healthy pillow, mattress and so on, Wang Jiabo, director of marketing department, told reporters: "our newly promoted space cotton products can help reduce the turnover times. The air cotton is made up of open sphere cells, and the air inside the cotton can flow freely. When the pressure and temperature change, the shape changes with the contour of the human body, which can absorb the pressure.

When the human body contacts the space cotton, the space cotton will induce the body temperature to gradually adjust to the most comfortable posture of the human body.

Functionality is also the focus of modern home demand.

Although some of the post-processing functional products have been popular for a while, functional textiles should still be in the initial stage when they are truly implemented in home textiles, especially in the bedding market.

This time, Jiangsu golden sun Textile Technology Co., Ltd., with intelligent temperature control fabric -- dimensional card, came to the home textile exhibition. This is also a typical example.

Xu Liguo, director of marketing department, told reporters: "the dimension card is derived from NASA's space technology. The fabric itself can automatically absorb heat or heat according to the temperature of the body's sleep environment, and ensure the constant temperature of the sleep microenvironment through intelligent temperature adjustment. It is one of the truly intelligent and humanized home textile fabrics."

With the popularization and popularization of consumer textiles at home, some high-end consumer groups have taken the lead in paying attention to the coordination and coordination of family soft clothing. Curtain, sofa, bedding and other industries that have been relatively fragmented before are beginning to merge and move towards collaboration.

Of course, flower pattern design occupies a certain share in the journey of big home textiles, but the market demand of decorative bedclothes and decorative home textiles is indeed increasing year by year.

In the interview with reporters, most home textile enterprises pay special attention to decoration. Some brands are designed to satisfy the decoration through flower pattern design. For example, some jacquard printing products are of strong sense of style and decoration.

Let different people buy different products smoothly -- attach importance to new

Yang Zhaohua told reporters: "at present, China's home textile industry is still relatively simple. Most consumers can only buy home textile products through department stores, supermarkets, and specialty stores. Home textile enterprises should pay more attention to emerging sales channels to meet consumer demand."

In 2010, the scale of China's home textile industry in the online retail market amounted to 520 billion yuan, of which 80% came from Taobao.

In the same year, singles day, the sales volume of Taobao shopping mall exceeded 34 million 680 thousand yuan per day.

The sales of home textile products on the Internet are considerable.

Not long ago, many famous domestic textile brands such as Meng Jie home textile, Jiuzhou deer, pillow water family, crown crown textile and so on have been cooperating with group buying network.

Behind these brands are the intense competition of home textile brands and the intersection of group buying and high-profile business expansion.

For this reason, Chen Yongbing, chairman of the violet home textiles Polytron Technologies Inc, told reporters: "we will focus on our online stores. Cooperation with group buying websites is a good distribution channel, and we can expand brand awareness through group buying websites."

At the same time, gift group buying has become another indispensable channel.

Violet has played an exemplary role in the industry in the way of home textile gift group buying. Chen Yongbing told reporters: "our group buying way is to create" three products (gifts, souvenirs, collectibles) "for group buying, group buying and customized group buying, so as to achieve the time dislocation marketing.

Turning consumer wardrobe into terminal micro warehouse of home textile enterprises is also a good strategy to expand marketing channels.

In addition, Xu Ting, chairman of Shanghai people's marketing consultancy company, said: "it is to make different consumption to buy home textile products through different channels, cooperate with home decoration companies and banks, and open up second battlefields outside the exclusive stores, which is very important for brand mining potential customers.

Bank VIP customers can also bring business opportunities to brands.

The opinions of designers of home decoration companies play an important role in guiding consumers, firmly grasp the hearts of home decoration designers, and use this kind of word of mouth marketing effect to intercept customers in the decoration process, thus improving the sales volume of wedding and moving products.

By grasping the bank VIP customers, we can further contact with customers who have the ability to consume.

In many families, financial management is often women, because women have a natural affinity for home textiles, which have brought opportunities to brand sales.