Transformation And Upgrading Of Women's Shoes In Sichuan, Chengdu Women's Shoes Direct Docking With The World

September 13th, located in the past few days

Why is Sichuan's export shoe city so favored by businessmen? Yesterday, the footwear enterprises of Sichuan college student material and Leather Engineering Department, which had long been concerned about the development of Chengdu footwear industry, also urgently needed a nearby display, trade platform and international docking.

"In the past, Chengdu and even Sichuan did not have such a platform, and Sichuan exported shoes city just filled up such a blank, and it was taken for granted."

In Xu Bo's view, the birth of Sichuan's export shoe city is closely related to the current trade pattern. "As international buyers increasingly attach importance to the direct trade relationship with shoe factories, this requires a unified platform to connect with international buyers and shoe factories, and Sichuan's export shoes city bears such a connection function."

It is reported that the Sichuan export shoe city project is located in the core business circle of China's women's shoes capital, next to the Wuhou direct selling shoe city, covering an area of more than 30 mu.

The project was completed in May 2012 and officially opened in October 2012.

After completion, the export shoes city of Sichuan will become the "shoe capital central business district", which belongs exclusively to Sichuan export shoe factories to display orders and trade offices. It will become the high-end headquarters base of Sichuan footwear industry. The dominant brand enterprises and potential shoe enterprises' brand gathering centers and hatching centers will become the gold ports for Sichuan footwear industry.

"With the further development of urbanization in Wuhou District of Chengdu, relatively concentrated shoe factories will gradually shift to the surrounding area and become more and more dispersed, which is not conducive to international buyers seeking home."

Xu Bo believes that as a headquarters base, the export shoes city of Sichuan plays an obvious role in the integration of shoes industry and inside and outside resources, and will facilitate the "Chengdu shoes" to undertake the border trade and foreign trade orders quickly.

As the sole footwear export trade service platform in Southwest China, Sichuan export shoe city will provide four major service platforms, such as export orders, foreign trade services, financial services, e-commerce, and other eight supporting functions, such as export orders, foreign trade services, design and research and development, brand promotion, financial settlement, financial services, e-commerce and personnel training.

The eight functions of these four platforms will greatly reduce the industrial matching gap between Chengdu shoe enterprises and Guangzhou's other developed coastal cities.

Sichuan export shoes city project leader believes that as an important part of Sichuan footwear industry's foreign trade platform, they set up a financing platform for shoes enterprises, and build an online exhibition hall with "never ending Sichuan export shoes city" through e-commerce platform.

"As long as Chengdu gradually builds up the corresponding platform and the perfect industrial chain, there will be no shortage of orders."

Tigger, quality control manager of ZARA, an international apparel retailing giant, said.

"The introduction of e-commerce in the footwear industry is particularly important."

Xu Bo said that at present, the share of e-commerce in footwear sales has accounted for 20-30%, and is increasing year by year.

For example, he said, a shoe manufacturer in Chengdu made a sale on the Internet last year, sold more than 2000 pairs of leather shoes in one day, and emptied all the stocks in two days.

Tasted the sweetness of the boss overjoyed, began large-scale expansion of e-commerce.

In addition to e-commerce, Sichuan export shoe city also provides full export services for footwear enterprises, handles documents such as commodity inspection and customs declaration, assists in handling export tax rebates, provides payment, settlement and settlement, and completes import and export verification.

{page_break}

At the same time, Sichuan's export shoes city also relies on the financial service platform of the Chinese women's shoe capital, and integrates the financing products and financing needs of the banks with the Sichuan west shoes industrial operation Co., Ltd. as an carrier to effectively promote the docking of financing business between banks and enterprises.

At present, the service platform for the shoe capital of Sichuan shoe industry operation Co., Ltd. has been running well, and has been working with banks such as construction bank, industrial and Commercial Bank of China and Chengdu bank to provide mortgage enterprises with mortgage financing, mutual loan and order loan.

In 2010, the total export volume of shoe capital foreign trade service platform amounted to US $22 million.

Asian and American Nina shoes, Xin Yong Xin shoes, and Yue Yue leather and other more than 10 enterprises have been successfully financed.

The project leader said that Sichuan's export shoes city aims to become the first trade platform of China's footwear industry, and build a "home" for all shoe factories and the core business circle of China's women's shoes with the strategy of building bases on the mainland, building windows along the coast, and building terminals overseas.