Fashion Circle Faces Big Changes

Every industry is an ecological circle, but when it comes to the most frequent replacement, fashion circles are one of them. In this world that has broken through the old and new system every six months, there has been a huge wave of personnel recently. From brand design director to company management senior editor and magazine editor, all of them have been exchanged for blood. It was a series of departures and concentration that brought us a lot of amazement or expectation.

This change has broken the long-term stability of European fashion. At least 5 major luxury brand creative directors are fired or quit, and at least 10 designers are rumored to take over these 5 posts.

Until now, the candidate of Dior's creative director is still a mystery. The latest news is how unexpected is Mark Jacques, the creative director of LV, to take over.

The Balmain brand has also announced that it will replace the Olivier Rousteing, the second in command of its design team.

Some designers or senior executives have to give up their positions because of their old age. Some of them are not qualified because of personnel conflicts. Some of them are married and have no children to love, but of course, the most important thing to ignore is the failure of the "market test". Even in the pressure of the fashion industry, even if your design is being punished by the "devil's head", you will not let the "uninvited" you stay for a long time.

Jean-Jacques Picart, a fashion industry consultant, said: "this change has swept and shook the fashion industry. Some brands are eager to weed out designers who can't bring customers into shops.

Is such a frequent shake up a good thing or a bad thing?

Tancr Paris De De Lalun, a sales manager for women's wear department stores in spring, said that the shuffle shuffle of the high fashion house is a regular change of periodicity, but this change caused the "Domino effect" and amplified its influence. In his view, the return of the two digit growth rate of luxury goods has given the big brands a new lease of life, no matter whether they are brand strategies or creative talents.

Ed Burstell, general manager of Liberty department store, said, "designers are not good enough for you to sing my debut." Retailers will not vote for brands with frequent changes in their personnel. They always maintain a unified opinion with their customers, and customers always have their own preferences. Look at the top fashion houses such as Burberry and Chanel, and they consistently stick to the established brand strategy.

In a recent column of the International Herald guide, Sue Seaman Keith, a famous fashion critic, also sighed: "today's different times, we are in a new and old transitional level. It seems that anything is likely to happen when you wake up on the second day, but bad news sometimes happens to a beautiful thing." Suzy Menkes.