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Uncover 4 Legendary Stories Of Local Fashion Entrepreneurs

2011/8/16 17:09:00 102

2011 to many China brand It is a special year. Erdos (Erdos) celebrating its 30th anniversary establishment, White Collar is busy preparing for the 20th anniversary celebration, which affects the way and habits of millions of young people in China. Meters Bonwe and JNBY are also planning new directions and directions. There are countless fashion enterprises and entrepreneurs in this era full of opportunities and variables, towards their own dreams, struggle and approach. In September, the authoritative fashion magazine "VOGUE clothing and beauty" invited four famous Chinese fashion brand entrepreneurs to tell their experiences. In their stories, they included China. Latest fashion The development of the industry is more difficult and exciting, and more exciting and hopeful.

Miao Hongbing: our generation has experienced unforgettable things.

Miao Hongbing, the chairman of the "white collar" brand, recently sprained his leg while playing volleyball. He also had a double crutch in the interview. He is a restless person. If he can stay idle, he should still stay in the oil department office where he worked in youth, and be a national cadre who reads newspapers and drinks tea. With an uneasy heart and with the encouragement of the opportunities of the times, he seized the psychology of Chinese women's clothing consumers and successfully created a miracle in China's fashion industry. At the time of the founding of 60th anniversary Daqing, only three female leaders were standing on the floor of Tiananmen City, but they were all white-collar clients, highlighting the importance of white-collar workers in high-end women.

Zhou Chengjian: I only made 10%, and 90% finished.

Zhou Chengjian, who is the founder and chairman of the listed company of the US and the Me&City, is only 46 this year. But in the past years, his life is like a TVB drama. He has a poor rural origin, a jail sentence of less than a hundred percent for selling the silver dollar, a history of self starting and a self doubt and self-confidence after the success. Zhou Chengjian is like a "fugitive". With his belief in "not taking the unusual road" and courage without fear, MTS and Me&City become well-known and influential Chinese enterprises in the fashion industry.

Zhang Yiling: Reinventing Cambridge people in Ordos

A doctor who studied aerodynamics, electronics and higher mathematics in Cambridge was planning to transform a 30 year old Chinese clothing brand. In 2006, Zhang Yiling returned from Italy to work in Ordos to take charge of the development of high-end clothing brand 1436. A layman in the clothing industry has to sell a 2000 yuan cashmere shirt to 6000 yuan. It is not easy to build a world-class cashmere fashion brand to a private enterprise located in the small town of Inner Mongolia. However, Zhang Yiling did it, from "1436" to the best position in Hangzhou Tower, one of the fashionable vane of southern China. Before coming to Chanel Fendi, Gilles Dufour, director of design, and then hired supermodel Liu Wen as a flat model, he pushed Ordos into internationalization step by step.

Li Lin: I want to do something more imaginative.

As the mother of two children, Li Lin, the founder of JNBY (Jiangnan Buyi), has a soft voice and gentle tone. When shooting at JNBY flagship store in New York, she first takes into account the needs of others, rather than emphasizing herself. Like all mothers in the world, she seems to place the center of her life on family and children. But the brand built by her has affected the dress and lifestyle of many young people. By the end of 2010, the 16 year old Hangzhou clothing brand JNBY has more than 400 stores in the whole country with a turnover of more than 800 million yuan.