Design Rookie Test Water Joyce Boutique

The new designers who have just stepped out of the school are usually creative enough, lack of knowledge about the market, and can get the recognition from the college teachers, but they can not let consumers open their wallets.

This year's "Hongkong youth fashion designer YDC" has provided an additional opportunity for winners to test themselves in business.

As the Joyce BoutiqueLimited Department Purchasing Manager Mo TSE Liang attended the jury, the four winners were able to display and sell their works at the Joyce Boutique Golden Bell Pacific Plaza.

Mo Zi Liang disclosed: "every series is sold, so local designers have great market potential."

In addition, YDC's sponsor, the Hongkong Trade Development Council, held a press conference on the first day (July 4th) of the 2012 Hongkong spring and summer fashion festival to show the four winners Zheng Yihua, Wu Qiqi, Cai Meiyi and Li Zhilin to the exhibitors.

This annual event has been held for more than 30 years. Now it is the largest fashion design event in Hongkong. Kenzo Takada, Vivienne Tam, Tsumori Chisatoa, Andreas Kronthaler and others have been judged by their guests.

Zheng Yihua, who won the championship, was named in a series called Fragmentsof the Sky.

She used traditional Chinese paper-cut technology to make layers of clothing and three-dimensional flower decoration, and laser cutting technology to show the fine patterns of sky and buildings on clothing.

She was also given the opportunity to practice at Vivienne Westwood London headquarters.

When asked what suggestions she would have for the future contestants, she said in a practical way: "the most important thing is look book, because judging is lookbook scoring."