Shanghai CBME Exhibition: Exclusive Interview With "Tinkling Cat" Brand Of Children'S Clothing

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The latest image is presented at the Eleventh Shanghai international pregnancy and child show (CBME2011) in Shanghai New International Expo Center.

Before the exhibition, reporters first interviewed one of the exhibitors this year: "JINGDING cat", Liu Tong, the brand of children's clothing.

Reporter: Hello, Liu. Can you give us a brief introduction of "JINGDING cat"?

Liu: Yes.

"JINGDING cat" is a professional children's clothing brand promoted by Shanghai Rambo children's products Co., Ltd. its brand was born in 1999 and is controlled by Bosideng group. Now it has more than 1000 stores and counters in the world. It is one of the ten famous brand children's clothes in China.

Reporter: there are quite a lot of children's clothing brands in the market. What advantages do our brands have?

Liu: the Chinese children's wear market is very large. Many brands can coexist and develop together. They are both competitive and complementary, learning and improving each other, which helps the market mature.

From the design point of view, our product is jointly designed by Hongkong famous designers and top domestic designers. Under the premise of ensuring quality, we also have some advantages in terminal management, franchisee benefit distribution, publicity and promotion, e-commerce and so on.

Reporter: tinkling cat is one of the famous brands of children's clothing in China. What do you think of the brand's honor gained from the outside world?

Liu: I am glad that our brand has been recognized by the society and has given us some honor. We are a pure Chinese brand. Although there are many famous designers in the design style, we have all the styles in Europe, America, Korea and Japan.

There is a saying in the tinkling cat group: "children's business is a lifelong career!" we hope that our customers will not only buy clothes for tinkling cat stores, but we should make them into children's pets and companions, the guardian angel of children, with the mission of developing themselves, improving themselves, cultivating children and benefiting the society, and cultivating children's correct world outlook, morality and aesthetics, in order to give back to society.

Reporter: the skin of a child is very tender and sensitive to fabric. Can Liu Zong introduce the details of the "tinkling cat" children's clothing?

Liu: the fabric manufacturing process of children's clothing is first to buy Yarn, weaving, dyeing and washing.

The safety and environmental protection of "JINGDING cat" children's clothing is mainly reflected in two links. One is the printing and dyeing link. According to the requirements of the state, some industries must add harmful substances and absolutely not add environmental protection dyes.

The second most critical part is the water washing stage, which is longer than the normal adult wear. The intensity of the addition is greater, making it softer. It is necessary to cooperate with each other in the production process, which is suitable for the needs of consumers.

Reporter: as we all know, this year "tinkling cat" and the world famous brand "Bosideng" strong alliance, so for this cooperation, Liu always see?

Liu: since last December, we have repeatedly approached the Bosideng group. We have spoken frankly, and reached a lot of consensus, which has accelerated the pace of cooperation.

In this cooperation, Bosideng has adopted the mode of share purchase for our company, and has basically completed the reorganization at present. This mode is still the first in the industry.

This is both a challenge and an opportunity for tinkling cats.

This year, with Bosideng's capital increase in "tinkling cat", the "tinkling cat" brand has been more strongly supported.

"Tinkling cat" will work together with CCTV children's channel and other professional children's media, setting off a new wave of "tinkling cat" brand communication.

At the same time, "tinkling cat" is also ready to launch in various influential satellite TV stations and local stations, so as to rapidly expand the leading position of tinkling cats in children's wear market.

Reporter: what is the policy support for franchisees after the cooperation with Bosideng?

Liu: after the successful incorporation into Bosideng in 2011, many new development policies were put forward. The support for franchisees also reached an unprecedented height.

The best support is a large amount of in-depth advertising, which can make the brand more aware and more powerful in the terminal consumer's mind.

Reporter: how many times is this company participating in the exhibition of Shanghai pregnant baby?

Liu: for the first time.

Although it is the first time, we believe that we will certainly shine in the exhibition if we are prepared.

Reporter: this exhibition, what products will the company show? Can you give us a brief introduction?

Liu: this exhibition has brought us the latest products in 11 years.

There are 2 main series: "shining girls" and "Polo heaven and earth".

The series of "shining girls" brightens the bright colors of crabapple red, brilliant blue, ice blue green, Guerlain purple and so on, creating an elegant fashion and a sparkling theme style.

The "Polo world" series shows the fashion and summer wind, showing a series of fashionable and elegant series of costumes.

Reporter: I heard that this exhibition "JINGDING cat" booth is very special.

Liu: This is to keep the mystery behind.

But I promise, it must be very special and will not disappoint everyone.

Reporter: finally, I asked for the audience. At this year's Beijing national exhibition, "JINGDING cat" sent a lot of gifts. Did it bring us a lot of small gifts this time?

Liu: Yes, we also bring a lot of small gifts at the Shanghai exhibition. Welcome to E2CO3 Pavilion at the time.

Reporter: Thank you, Liu.

First, I wish "JINGDING cat" a success in this Shanghai exhibition.

Liu: Thank you.