Lady&Nbsp, Gaga And Brand Building Momentum

Just imagine that Zhou Dongruo will launch another pop album. Who will take the opportunity to join in the fun? Metersbonwe, SKYWORTH, China Mobile?

"LadyGaga's new album is coming!" the news was not heard from entertainment websites or music websites, but learned from the latest developments in major giants. Google, Starbucks and Zynga have launched a campaign featuring LadyGaga as the main character in the early stage of the launch of the new LadyGaga album. The timing is precise and ingenious.

Google

Google (Google) has launched the latest publicity video for "Chrome" for the LadyGaga+Chrome. The protagonist of the video is the famous LadyGaga, which is another round of Google's efforts on Chrome. The background music of this video is LadyGaga's new song "TheEdgeOfGlory", which will be released on the 24 in the US market, Bornthisway.

In the video, there are many fans' uploads of video collections besides LadyGaga. Although the whole promotional video took 10 days, the collection of fans' video materials took only a few minutes: LadyGaga shouted on the official website that "more netizens need to be seen!" immediately, more than 100 videos were uploaded to the video website YouTube. Well, in fact, it not only promoted Chrome, but also became a "preacher" of YouTube strength.

Starbucks

Starbucks, who has been willing to try in the mobile marketing field, has launched a large treasure hunt game: if you scan the QR code in the Starbucks shop poster with your cell phone, you can get clues about the baby. The game is called "SRCHbyStarbucksfeaturingLadyGaga", that is to say, the whole story is centered around LadyGaga.

The game process is divided into 7 rounds. Players who first find answers in each round can get prizes related to Starbucks and LadyGaga. In order to get clues, players will visit Starbucks and LadyGaga's blogs or websites, and use mathematics, logic, reading and popular culture knowledge to solve puzzles.

The difficulty of these puzzles is not very common, which indirectly drives everyone to discuss and share these questions on the Internet, thus promoting the game more widely and affecting more fans and users.

The cooperation with LadyGaga is not limited to this. Starbucks deliberately chose the opening of the second round in the publication date of the new LadyGaga album. On this day, Starbucks will also play the new album song of LadyGaga. At the same time, LadyGaga will also visit StarbucksDigitalNetwork on the same day, providing users with free song downloads and exclusive videos of LadyGaga.

Zynga

Zynga, a social game developer in the US, knows how to use many ways to attract more fans and players for its social gaming platform. It has promoted new songs for singer Dr.Dre, and has also promoted many films such as Rango and TheGreenHornet. This time, LadyGaga is a more attractive signboard partner.

Zynga's most famous game, FarmVille, is already the most popular game on Facebook. In order to further attract players, FarmVille and LadyGaga cooperate to launch the "LittleMonsters" plan: in May 17th, a new version of the "GagaVille" was launched in the game. As of the 23 day, before the album was released, players could unlock some of the new songs of LadyGaga through the way of game entry.

A key factor in marketing is the control of the time point. This time point can be holidays, new products listing, the eve of the selling season, etc., or when your existing or potential spokesmen are in need of exposure, they combine star and brand demands together, and the marketing effect is magnified and multiplied twice the result with half the effort. Can this pattern be duplicated? Let's think of Zhou Dongruo's launch of the pop album. Who will take the opportunity to join in the fun? Metersbonwe, SKYWORTH, China Mobile?