Kangnai'S Internationalization Strategy Attracts Much Attention

The internationalization of Chinese enterprises' opportunities and challenges forum is becoming a mainstream topic for Chinese enterprises.

Philip Favre, chairman of the French international investment agency, said: "the volume of foreign investment of Chinese enterprises is increasing rapidly.

Foreign exchange reserves exceeded US $1 trillion, indicating that China has become richer and Chinese enterprises have entered a stage of large-scale internationalization. This is reflected not only in the internationalization of exports, but also in the internationalization of investment.

A few days ago, Kangnai group successfully convened the "integration - spanning World Economic Cooperation Forum". The conference invited scholars, experts from Long Yongtu, Bao Yujun, Mei Xin Yu, Wu Xiaobo and other officials from the Ministry of Commerce, Zhejiang, Wenzhou and Russia, and a number of representatives of international government and business organizations who helped to get Chinese enterprises out.

Participants emphasized the "Kangnai experience".

The integration of resources: the international discourse power of technical standards, the establishment of research and development institutions with the British SATRA, and the establishment of research and development institutions in cooperation with the UK, and the research and development of standards suitable for China; the design and development of international synchronized capabilities -- each new pair of shoes has been gathered by the survey institutions worldwide and gathered by the famous designers in Italy; the global sales network in Europe and the United States has more than 200 overseas stores, and the only footwear enterprises that realize the simultaneous listing from Paris to Yili and from Amsterdam to ABA. The overseas platform with more abundant resources has invested 2 billion yuan to establish an overseas economic and trade cooperation zone in Russia usurusk; a domestic and international three-dimensional media channel -- integrating the mainstream media resources such as TV, newspapers and Internet at home and abroad to create a world famous brand for Kangnai. They believe that Kangnai, which has 27 years' experience in overseas competition, has achieved five advantages.