Luxury Brands Such As CHANEL In Hongkong Have Increased By 2.

Hong Kong

In the face of high inflation and the weakness of the Hong Kong dollar, CHAN EL increased its price in May 1st.

A spokesman for the company said that the price adjustment of its 7 classic diamond grain handbags was made by the fluctuation of exchange rate and the price of premium leather.

Yesterday, the L V and CHANEL brand stores in Guangdong Road, Hongkong, were mainly Mandarin buyers.

There are individual buyers asking about the price increase, the shop assistants basically do not answer.

Although the CHANEL classic rhombohedral handbag sells to HK $35 thousand and 900, mainland buyers are still bold enough to buy it.

D IO R, the most popular classic Ladydior, was also out of stock in the price surge. The clerk told the Nandu reporter: "in May, the price was adjusted on the whole line, and the ladydior was raised by roughly 6000 yuan, and the price is now 27 thousand.

Many customers know that they want to adjust their prices and come back in advance. "

There are second-hand brand shop staff also revealed that in recent years, many famous brand bags increased, of which CH A N EL was the largest, with the most popular 25C M classic rhombic handbag as an example, from HK $29 thousand and 100 to HK $35 thousand and 900, with an increase of 23%; while LV's Speedy handbag was sold from HK $5500 to HK $5800 a month ago, or more than 5%.

Mainland customers: whether to buy or to buy

Despite rising prices, mainland buyers did not let go.

Miss Xu from Zhejiang went to Hong Kong to help her friends buy bags.

She said, "these brands are going to raise prices every time they are released. They are actually promoting our consumption.

When we see that we can't see or fall, we will lose a lot if we don't buy it. "

"Don't look at the long queue. We are all staring at the selected style. We have found a direct purchase."

Yesterday, Miss Luo bought a gray LV wallet for her husband in Shenzhen.

She said that her husband usually used LV wallet, not because thousands of dollars will not be spent, the purchase must buy.

The price of luxury goods keeps rising, which makes the online purchasing business difficult.

A shopkeeper named Taobao, who specializes in shopping on behalf of Taobao, said that when it bought CH A N EL in May, it found that it had risen several thousand, and then bought a lot of goods to sell.

"The buyers of Taobao shop value the price very much. At that time, I sold the bags I sold at the same price, plus the purchase fee."

Sakura Ko said that other friends do purchasing agents, the business has been affected recently, the bag suddenly adjusted the price, and buyers suspected that we started sitting there.

Yingzi added that the price of new products might make 90% new second-hand bags better.

While reporters asked a number of second-hand stores in Guangdong road to ask the classic version of CH A N EL, the store owners said they had sold out and had to wait for replenishment.

Industry viewpoint

Cai Sujian, President of China Luxury Association, analyzed the price of luxury goods is complex. "Every time the price rises, there will be a surge of sales."

Cai Sujian said that most European luxury companies believe that rising prices will not only lead to loss of consumers, but will accelerate the growth of brand sales.

However, Cai Sujian reminded consumers that buying luxury goods is not bad. We should pay special attention to keeping value.

It should be noted that the limited edition or the luxury goods signed by artists can be preserved for a long time.