BELLE Took 2 Billion Into The B2C Market &Nbsp; The Channel Blockade Rumor Is True Or False.

Insiders disclosed that footwear

If not for 2 billion yuan to enter e-commerce, many people do not know that BELLE in the Chinese footwear market so call the wind and rain.

Previously, Gong Wenxiang, former vice president of the show network, known as the "deep throat" of e-commerce, revealed the trend of BELLE on micro-blog.

One stone stirs up thousands of waves, and many footwear dealers worry about their own living space.

It turned out that BELLE's market capitalization was nearly 140 billion yuan. It is one of the largest retailers of sporting goods in China. It is the largest agent of Nike and Adidas in China. It also acts as agent for Lining, Reebok, Kappa and other brands.

BELLE carries 2 billion yuan to invest in shoes B2C website. Its investment is unmatched by other shoe websites.

Channel blockade rumors are true or false

Statistics show that by the end of 2010, there were 11967 self operated retail stores in the mainland of China, including 8312 shoe stores, 69.5%, and 3655 self operated sports clothing stores, accounting for 30.5% of the total number of BELLE's own retail stores.

No wonder people worry that it will change the survival pattern of the current footwear B2C website.

Once BELLE has "blocked" its own and agent brand sales channels, other websites will have no source or no price advantage to speak of.

But this is known as "killing one thousand of the enemy and losing eight hundred".

When the controversy was flying, Gong Wenxiang said on micro-blog that BELLE believed in the channel as the king, and that the line with the channel merchants lived in harmony for a long time. For its long-term strategy, it would not block other Internet channels, and could rely on its strong R & D and production supply chain advantages to solve the channel conflict through the style differentiation camp.

Footwear B2C market was overtaken by competitors

In addition, BELLE has already operated the online shopping platform.

BELLE International reported that its operating income reached HK $23 billion 706 million in 2010, an increase of 20% over the same period last year.

But net sales revenue is only 100 million yuan a year, accounting for 0.4% of total revenue.

It is estimated that there are more than 400 billion yuan market share in the field of footwear B2C in the mainland, and only 2%-3% has been developed.

In contrast, the rising stars in the industry have caught up with BELLE in the field of Internet sales.

Data show that in 2010, the sales volume of good Lok reached 200 million yuan, and the sales volume of Yue Tao net was about 100 million yuan.

Who will take the helm of the shoe shop?

In the end, who will take the helm of the excellent purchase network, there are different versions of speculation.

Earlier, insiders revealed that Xu Lei, vice president of Jingdong market, will join and take the helm.

Later, there were insiders who said that the purchase of BELLE network was a vertical shop for BELLE group. BELLE would be the "direct line" to take the helm, and the CEO candidate might be locked in the vice president of BELLE international group.

In addition, there is news that VP's vice president has also joined the excellent purchase network.

Reporter survey found that Zhang Xuejun's public information is very few, only in May held in Hangzhou China clothing business summit was invited to attend, but there was no information in the broadcast.

As for Xu Lei, data show that he served as Jingdong mall marketing consultant in 2007 6-12, and later promoted to vice president of marketing, leaving in January 2011 for "personal reasons".