What Is The Success Of Fan?

What is the success of fan?

Its success lies not only in the fight against civilians.

The first is the product.

In the past, there were too many fake commodities in e-commerce, so customers could not afford to dispel any doubts.

First of all, the launch of "30 days unconditional refund" is a marketing strategy.

Because the 30 day return period, on the surface, manufacturers need to take a lot of risks. Actually, this is not the case.

Because consumers buy things through the Internet, they will first look at their prices. If the price is reasonable, they will consider the quality of online shopping.

The "30 day unconditional refund" is intended to dispel the consumer's concerns. If the quality of the product is defective, it can be refunded within 30 days.

More importantly, the logistics system built by customers not only allows consumers to experience better services, because they can be tried at that time, and if they are not suitable, they can refuse to accept, let alone refund.

In this way, consumers can basically have no risk in shopping for customers, and shift all their risks to themselves.

It is for this reason that the paction rate of customers is much higher than that of traditional e-commerce websites.

In the context of constant word-of-mouth effect, customers have established V+ mall in good time, pferring the reputation effect accumulated by customers to the mall, thus laying their market place.

Because the traditional trading platform is made up of sellers of large and small businesses, almost all the fake and shoddy products on the market are flooded, and platforms like Taobao are almost incapable of monitoring.

Although some businesses have launched 7 day return protection, the real return is still a process to negotiate with merchants, and consumers sometimes have to pay freight.

Although businesses can still maintain a small profit for a while, the reputation of the e-commerce platform will eventually become cold and marginalized.

The products of fan Ke Cheng are from their own factories and their designated production and processing bases, so all the quality is completely monitored by fan Ke Cheng pin.

As a result, the real return rate is much lower than the traditional way of trading.

"The secret of being able to develop so fast in a short time has become the secret of the industry leader, which is to seize the essence of E-commerce -- the traditional Internet trading consumer's distrust of merchants, so as to pform it," Fang Xingdong told the new leader.

The success of everyone is a warning for the future development of e-commerce. If e-commerce wants to have better development, it must reshape the business environment, and this responsibility is not enough only for customers.