Wedding Dress Industry Has Become Another Part Of The Clothing Industry Nuggets.

Since the media began to pay close attention to the British royal wedding, marriage has become a hot topic this year, whether it is the royal wedding or the gossip scandal of the star entertainment circle.

Whether you like it or not, there will always be a good news about marriage.

Perhaps it is because of the change of life concept that the western style wedding and wedding occasions show great market demand. When the choice is more, people are no longer confined to the traditional single.

As an imported product, the wedding dress has not been long enough to enter the Chinese market. However, in view of the current development speed, the wedding dress industry still has a large gap in the domestic market, and the prospect is not to be overlooked.

Recently, reporters have also visited the major wedding dress production markets in Beijing. Almost every market is crowded.

Although the popularity and the increase of orders make the industry present a good market situation. However, when talking about the topic of wedding dress industry with practitioners, the phenomenon of imitation copying in the domestic market is still a headache for all.

Compared with the past

At present, there are few brands of wedding dress that consumers are familiar with. Only a few brand names are not loud enough. From the perspective of brand quality, these small brands also have certain limitations.

It can be said that nowadays the domestic wedding dress market needs a leading brand enterprise so as to provide a model of pformation for many businessmen or small workshops with brand awareness.

In Taiwan, the wedding dress industry started earlier than the mainland, and there may be some lessons to learn from.

Taiwan Sino Arab company has nearly 30 years of experience in the wedding dress industry, and general manager Wu Chung hang has introduced their successful experience in the interview with the author: in western countries, the wedding dress and evening dress industry are almost all familial industries. Whether they are customers or employers, this industry has a strong personal emotion and is different from ordinary dress orders. The order making of wedding dresses means the trust of customers to manufacturers.

In the view of Wu Chung hang, the wedding dress industry is a "win by quality" industry.

In addition to focusing on product quality, it has been suggested that domestic changes must be gradual.