Chinese Luxury Consumers Prefer French Products.
"For mainland China
Consumer
For example, France
brand
Always in the top ranks, followed by buyers from Italy and Hongkong.
KPMG's consultant picked up this "luxury experience" obtained by more than 1200 investigators in 24 cities.
Luxury brands in France are most loved by people.
"China is on the way to the world's largest luxury market", and consumption in the Asia Pacific region.
market
Director Nick Debnam said so.
"But this circle is a bit bloated now, and it's even harder for other brands to get a slice of it.
In addition, we are trying to enhance brand awareness.
According to the Hurun rich list and similar Forbes and Sunday times, 875000 Chinese are now worth more than a million dollars, and nearly 200 of them are billionaires.
KPMG's research found that these rich people like French cosmetics and perfume, clothes and shoes bags, as well as watches from Italy and Switzerland.
The survey also found that 70% of respondents would go online to search for information about luxury brands, at least once a month.
"Luxury brand operators need to think about how to get twice the result with half the effort to maximize the influence of the Internet."
1200 Chinese consumers aged 25 to 40 took part in the survey, earning at least 5500 yuan (US $850) per month.
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