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How To Deal With Customers Who Have "Perfect Mentality"?

2011/5/18 9:00:00 65

Customers Buy Clothing Products.

Conventional response


"Sorry, we don't have one here."


"Your request is too high, I believe you can't find such a style anywhere."


"Then you can go again."


Consumption psychology


This phenomenon is common in terminals.

When female customers buy clothing and clothing products, they usually have a psychology of seeking perfection.

commodity

The best quality, the more functions and the lower price are the best ways to buy.


If the customer's satisfaction psychology is not satisfied, there is only one result - to abandon the purchase.

But faced with this kind of customer, it is not absolutely impossible to achieve sales, because although many customers put forward more comprehensive requirements, but she has no high requirement for a single function.

Therefore, customers can easily be persuaded if shopping guides can adequately cope with them and actively guide and provide different solutions.

Once the clothing recommended by the shopping guide meets her requirements, it is easy to make a deal, because the customer knows that his demands are many, and it is not easy to satisfy them. Changing a brand does not necessarily buy the right clothes.


Problem analysis


"Sorry, we don't have one here."

This is to drive customers directly, even if they are looking for customers with a glimmer of hope.


"Your request is too high, I believe you can not find such a place.

style

"

This is easy to cause customers' rebellious psychology, and they will never want to enter your shop again.

Customers have high demand for their own reasons. They will not change their minds because of shopping guide.


"Then you can go again."

This should be the softest refusal, but it is also destined that sales will be fruitless.


The process of sales interaction is the process to solve the problem of customer demand. Only when the customer's problems are solved, can they buy them.


Coping with examples


"Hello, I want to make my figure look thin. There are many ways to do that. It can be adjusted by color and style.

As for what you said to be in line with career and many occasions, what kind of nature is your occupation? What occasions do you often attend?


"I am a teacher and I want to buy a dress that can be worn at work, at parties, and in shopping."


"Oh, well, I suggest that you choose this year's popular color of moderate ash, purple and grey green.

Wearing this color to work will give people the impression of being steady and restrained.

If a friend gets together,

collocation

Some glossy jewelry will become elegant and gorgeous.

When you go shopping, you can mix some bright colored shoes and bags, such as white shoes, so that you can be casual and fashionable.

In addition, such a color can be better decorated because it is a bit deeper. Our brand has several styles of this color. Would you like to try it? "


"Oh, good."


The shopping guide has chosen two styles that can adjust the local figure to the customer, and the customer has finally bought one of them.


Tips


Shopping guide is most important to familiarity with clothing selling points. If we dig carefully the selling points of styles, we believe we can create more chances for business.


Women's professional identity and color matching


For 20~35 years old, a more fashionable fashion consumer group is suitable for recommending the collocation with theme objectives, that is, not for collocation, but for a certain style effect target.

This may also lead to more joint sales and better performance.


For highly knowledge-based groups such as managers and other customer groups, it is suitable to recommend a fusion and harmonious collocation style.

The customers of this professional identity are in fashionable or basic money, and the requirements for collocation remain at the stage of integration and harmony.


For consumers who like to try bravely but lack the skills of dressing with beauty, the balanced complementary collocation method should be used in the sales matching recommendation.

Most of the consumer groups have just entered the society and have a low level of consumption. But they are eager for fashion and are eager to recognize their clothing image. Therefore, they have a high degree of acceptance of fashion, but they can not grasp the aesthetic effect of the overall collocation.


For mature customers or choosy customers, it is appropriate to recommend a combination of prominent themes and styles.

Most of them belong to the boss high income group. They are smart customers who may spend many times.

The theme style prominent clothing collocation, can clearly express the beauty of the product selling point.

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