Alibaba Joint Taobao &Nbsp; Lift High Tech Platform Online Shop Threshold

Recently, many domestic foundries received B2C from Alibaba on Taobao. brand The notice of the "nameless" platform of the mall requires all business enterprises who have joined or will join the good products, must join the certification system without qualification, only through the verification of the business qualification of the nameless goods and the commodities of the third party quality inspection organizations. quality After verification, after obtaining the trademark "Liang Shang" and "good quality", it can be sold on the platform.

"At the beginning, it's hard to accept. There are more rules on the Internet. The threshold is faster than the physical stores." Zhejiang Yunhe County and Xin toy factory owner complained to reporters, "later think about it, so well, we occupy online 40% of China's wooden toy market, the higher the threshold, the more standardized the market, cost-effective advantages can be highlighted, rather than pure pursuit of low prices, customers will be more likely to return, profits will be relatively high. I hope that nameless products can really guarantee quality, not the kind of money that can be authenticated.

Alibaba said the nameless product is a comprehensive shopping platform that combines the huge manufacturing capacity of "made in China" behind Alibaba platform and the strong domestic demand market of Taobao. Since its establishment, it has always advertised for buyers to create a cheap and high quality "net goods" market.

"In order to better implement" good quality "values and Management We decided to work together with several international authoritative certification bodies to launch a good quality certification system. Through quality certification, we will examine the businesses and products sold on the platform, and establish a strict entry system and exit mechanism. Alibaba explains so.

According to its "certification system", if there is no "merchant verification" and "good product verification", it is not allowed to open and sell any products in the "nameless good"; if new products are on-line or batch updated, they must be re examined before they can be sold online; if the nameless products are checked out of the unqualified goods after the shelves, even the certified "good sellers" will be punished by 14 days' closing shop and several times of compensation.

A boss who is worrying about shoemaking factory is also very entangled: "to do export, we do not have fixed large customers procurement overseas; to open a free shop online, we do not have those mouthed self-employed individuals; if we go to nameless goods, how long will it take to cultivate new markets?" The advantage is not that no, for example, there is no annual fee for opening stores, both peers and customers are relatively professional. In the long run, it is better to enter an open and strict online shopping platform with rules of the game.

Yu Ming, general manager of the nameless product, stressed to the media reporters: "unqualified businesses can choose to refund, or they can choose to temporarily close the store, and they will be tested again within 3 months. Businessmen who want to cheat and drill platform rules should leave as early as possible.

Industry analysts said that the traditional manufacturers should quickly seize the opportunities of emerging Internet shopping platforms in order to reduce costs and increase profits. And if we stick to the principle of integrity and build a good shopping environment, we will gain more consumer market and final interest.