Godot Technology CEO Xu Xiaohui: Private Express Can Not Play B2C
Beijing Godot technology CEO Xu Xiaohui
Recently, there are media reports: private courier giants have been testing the water e-commerce, of which the fastest "Internet connection" will be launched in September, and the electronic store of Shentong will be released in October.
The courier industry has upset many people, but friends in the circle have laughed at it.
This reminds me of a message last year: in August 10, 2010, China Post jointly launched TOM group to launch "post music network".
In a sense, China post is the largest express company in China. It can cover every village and corner in China.
Looking at the Alexa data of post Lok, you will find that this website, which has been doing 9 months, ranks 15826 in China, while B2C in the less than one month is ranked 1279.
It can be seen that post music network.
achievement
How embarrassing.
B2C, after all, is not the same as logistics. Besides, there are many links such as product, technology and promotion. The advantages of private express in logistics can not fully control the future.
Just like the absence of traditional clothing enterprises in the field of B2C, it also shows that B2C is playing a comprehensive way. It is the Internet mode, and the leading position in some aspect can not represent all.
Private express
Online retailers
At the same time, still dare not give up on the B2C industry.
Customer
The standard of service customer base is the foundation of their establishment. A system with poor service will not win consumers' trust in it.
Even if their express companies try to improve their service standards for their own projects, they will also face a cost problem.
Besides, big B2C like Van guest and Jingdong are building their own logistics system. They do not rely entirely on private express.
Therefore, even if private express sends power to the electricity supplier, it will not cause much impact on other B2C, let alone the "reverse" argument.
It does not mean that private couriers do not have the opportunity to do business. If there is a suitable team, incentive mechanism and project positioning, there is still a chance to make achievements in a niche market.
To be a channel type electricity supplier than to be a brand type electricity supplier, private courier can better play its advantages and attack quickly. It is possible to get a slice of the important index by express speed and service.
On the whole, I agree with the courier company, such as "star rush" and so on.
No matter in the management level, information level, Internet aesthetic awareness, whether to decentralization to management, whether there is a temptation of equity incentive system and so on, private couriers are faced with entanglements and challenges. If you want to play B2C, it is very difficult.
B2C peers do not need to deal with anything.
Xu Xiaohui, born in Hebei, graduated from the Chinese Department of Peking University, has worked as a project manager, marketing director and assistant president in YAHOO China, Jinshan software and VCG. Currently, he founded Beijing Godot Technology Co., Ltd. and served as CEO in the field of clothing B2C.
- Related reading
- market research | How Can Amazon Surpass WAL-MART, A Century Old Shop?
- News Republic | Detailed Marketing Secrets Of Pacific Bird LED' IN Lok Ting
- Children's wear | EPO, China'S MO&Co. Parent Company, Announced The Launch Of Children'S Wear And Cosmetics Brands.
- Recommended topics | Han Du Yi She Relies On Live Program Culture To Create New Marketing Tools.
- Equipment matching | Ren Jiazhi: Comber Is High Speed, Intelligent And Energy Saving.
- brand building | Amazon Sees EVERLANE Warming Up Brand Again
- Local hotspot | Xiaolan Men'S Underwear Sales Fell 1/3 Year-On-Year
- Fabric accessories | Harbin Seized A Number Of Questions About Cotton Suspected Of Chemical Fiber "Leftovers"
- market research | How Can We Scientifically Select The Best Radiation Protection Clothing With The Best Shielding Effect?
- Foreign trade information | First Half Of Vietnam, Exports Of Textiles And Garments Increased By US $10 Billion 700 Million To US $5.1%.
- National Costume Designer Wang Hua: "National" Clothing Is Also "Fashion".
- Traditional Service Enterprises Must Follow The "Ten Principles" When They Enter The Network Retail Business.
- The Cost Of Austria'S Textile And Garment Industry Has Risen By &Nbsp, Or The Pfer Of Production Has Been Triggered.
- There Are Many Changes In The Costumes On The Head.
- Polyester Staple: May Opportunities Are Hard To Find
- Scramble For &Nbsp Listing In The US; Lawsuit From The Real And Happy Court To The Supreme Court.
- Ten Masters' Stories Of Classic Fashion Culture
- The Fashion Show That Is The Least Dressed In History.
- Chen Xingping: Creating The Capital Platform Of "Wen Shang Lineage"
- Over 40% "New Three Board" Companies Qualify For Growth Enterprise Board