Visual Merchandising For Textile And Apparel: Tickets For Exhibition

In recent years, with the increasing globalization of domestic enterprises, enterprises are increasingly aware of the importance of visual merchandising in promoting retail terminals. In addition to the window display of regular stores, the companies participating in the exhibition do not dare to be careless in the booth design, and strive to make a sound start on the eyeballs. Through the distinctive booth design, we can highlight the culture and strength of the enterprise, and communicate with customers more deeply.

China's international textiles and fabrics at the end of March Excipient Exposition (Intertextile Beijing), ViffStyle pop research institute, as the official partner of the exhibition, has provided booth design and guidance for many excellent domestic fabric enterprises. With systematic and specialized knowledge, the domestic textile and garment enterprises that are gradually heading towards internationalization are exposed to the power of fashion and creativity. With the professional background of creative design and visual marketing, value-added services have been realized for enterprises. According to the statistics of enterprises, the number of visitors and the number of people negotiating the service booths has been greatly improved compared with the previous ones.

The ViffStyle pop research institute undertakes the corresponding booth planning according to the different product positioning of each enterprise, with a view to highlighting the brand style and market competition point of the enterprise itself. In this regard, this magazine interviewed Mr. Wang Xu, the chief researcher of ViffStyle pop research institute. He believed that the early communication with enterprises is very important. Only by understanding the positioning of enterprises and the main concept of each season can we meet the needs of enterprises in the details of material selection and design, and finally show the satisfactory results of both sides. In this session Intertextile fabric exhibition In his team providing booth design, he selected four typical booth design cases to introduce to us.

Classic case:

Dongyi Technology Research (China) Co., Ltd.

The international textile industry has entered the era of "rapid response", and speed has become a key factor in fashion.

Dongyi technology research exhibition stands for fashion, speed, technology, and innovative F1 racing car as the image of the design. The external wall of the booth is marked by the banner of F1. The public negotiation area and product display area are characterized by red and white display cabinets, the red lines on the ground, the metal high table chairs in the exhibition booth, and the DV propaganda of the big screen recycling enterprises. They jointly set the design concept of Dongyi as the core of the "textile fashion manufacturing workshop" in the future.

The attention to material details is a very important point in design. The color of heavy reload and metal wire drawing and plastic coil material just match the modern and modern industrial environment that Dongyi wants to build. {page_break}

Ambition (China) Group Limited

As a well-known supplier of down garment fabrics, the aim of the group's booth design is to explain the new concept of enterprise product development with the retro futuristic style of 11/12 autumn and winter. We will further shape the leading position of enterprises as the weathervane of the industry through the forward-looking guidance of fashion.

The appearance of the building is made of wood and glass as the main structure, which emphasizes the integrity of the space and strengthens the sense of structure. The interior design style emphasizes modern design elements in the ground, wall, clothing props and lighting layout, decorations and so on. The mixture of modern and classical reflects the changing nature of classics. Cordial form and emotional fashion have become the new interpretation of modern classics.

(three) Wing Lung family

Youth, simplicity and fashion are the highlights of Wing Lung's family at this exhibition.

Simple lines, bright colors and fashionable shapes reflect Yong Long's young and lively style. Elegant environment, beautiful piano sound, color and romantic atmosphere, full window display gives people the enjoyment of beauty. A small scene full of emotion shows the noble quality of Wing Lung's creativity. The rich fabric and clothing pendant form give people a sense of dazzling beauty, reflecting the extraordinary strength of product development. Fabric color trends Display, give customers a multi angle appreciation, contrast and guidance.

(four) Dan Chi Yu Yue Textile Co., Ltd.

At this exhibition, Dan Kei takes full advantage of the wall surface of the booth, combining the virtual and the real, displaying the company's design concepts and products, and creating a visual atmosphere to attract the target customers. This is the core concept of this booth design. The theme of this season is designed for the commercial casual men's wear. At the same time, by using artistic means, we have systematically displayed the products of this series of fabrics recommended by Dan Qi in the form of fabric display panels skillfully. The cost of this display is relatively low, but its overall design solution is a form of effective product display for small and medium sized booths.