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Sijiqing Nine Days Clothing City Clothing Store Play Mix And Match Wind

2011/3/2 15:42:00 93

Since the beginning of this year,

Hangzhou

The weather has been changing all the time.

In late February, Hangzhou city just had the breath of spring, but it was early March, and the taste of the harsh winter came back at once.

Many people are wandering around in the spring and autumn wearing thin T-shirt, checked shirts and winter coat and fur coat.

A small

brand

Shop door

The weather is difficult to fathom, and also feel the distress of the owner of the small brand store in Hangzhou.

"I don't know what to enter, I'm busy with the container."

The boss of a small clothing brand in the North clothing market, song and others, complained that the phenomenon of "difficult to adjust" was always there, and it could no longer be used to fill clothes in its own stores all year round to cope with different needs of customers.

Nine days in Sijiqing

Dress city

A few of the clothes shop, the shop owner coincide in the small shop to play the "mix and match" - the shelves are winter woolen coats, down jacket and cotton jacket, spring and autumn long sleeved shirt, Bo Xianshan, as well as the hot day chiffon vest skirt, suspenders skirt.

At a glance, the shop was filled with ten square meters of shops.

In order to attract customers, the shopkeeper made models in the window put on the newly listed spring clothes, but there were still big cotton padded clothes on the shelves.

"There are customers who buy Seasonal clothes.

A customer was afraid of catching up with the cold weather to buy a thickened jacket. These days it was hot, and she ran to buy shirts and long sleeved Chiffon shirts.

Unlike big brand stores, local small brand clothing stores have neither strong influence nor strong publicity. They lack the spirit of brand spirit, and they are not able to keep pace with the development of high-end brand clothing stores.

For now, only selling "four seasons clothes" is the most effective way to boost profits.