Adidas CEO Vows To Grow Faster Than Nike By 2015
Herbert Heiner, chief executive of Adidas, said that by 2015, the company will grow faster than its main competitor, Nike, of the United States.
He said the company aims to stabilize and sustain growth, which will be the highest in 2015.
"This is why," Haina said in a newspaper published on Wednesday.
"This is 8% higher than annual sales," he added. "According to our plan and market conditions, we think we will be better than our competitors.
Adidas's main competitor, Nike, the world's largest sports shoes and garment manufacturer, said on Tuesday that the growth rate for future orders in December 2010 to April 2011 was 11% (excluding exchange rate factors), a key figure for measuring sales growth, which was lower than that of many analysts.
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