Foreign Trade: Exchange Rate Appreciation &Nbsp; International Buyer Orders Are Decreasing.

The global economy is beginning to pick up, but

Appreciation of the exchange rate 2% exports will be affected

In the interview, for the analysis of Pei Ke, in 2010, the overall environment of China's foreign trade has gradually improved, and exports have also resumed growth.

Total exports amounted to US $135 billion 900 million in October, up nearly 23% over the same period last year.

But looking at the development of the global economy, the current economic situation is still unstable. In recent years, the problems of RMB appreciation, inflation and rising labor costs have become a heavy "stone" in the hearts of Chinese exporters.

According to the latest survey of China's export enterprises by global resources, the enterprises surveyed believe that if the exchange rate of RMB and the US dollar appreciates 2% or more, their export volume will begin to decrease. The appreciation of 3% will lead to a fall in exports.

Pei Kewei said that in response to the strength of the renminbi, the export enterprises will increase export quotas to offset the impact of RMB appreciation. At present, a small number of suppliers have begun to export quotations for the exchange rate of 6.6 yuan with us $1.

Nearly half of the suppliers involved in the survey are Guangdong enterprises, covering telecom products, household products, fashion accessories, garments, hardware products, security products, sporting goods and so on.

Export orders quoted price increase

In the current situation, how did the international buyer's purchasing behavior change? According to Pei Kewei, global resources also conducted a survey on the international buyers community in December this year.

According to the survey, 52% of the international buyers indicated that the main challenge they face in purchasing is the increase of Chinese export quotations.

In the face of the appreciation of the renminbi, 68% of buyers said that the appreciation of the renminbi had an impact on their purchases in China.

Among them, 54% of buyers said that the export quotas of Chinese products had been raised, 16% indicated that their orders to China were decreasing, and 15% indicated that the exchange rate problem caused the payment barrier to increase. 11% indicated that this directly led to frequent changes in export quotations, and 4% indicated that the impact was not obvious.

Upgrading the added function of the product is "King's way".

How does Shenzhen's export enterprises firmly grasp buyers? Pei pointed out that one obvious trend of international buyers in recent years is that they are more concerned about procurement efficiency and flexibility, and online orders and online booking samples become a common attempt.

Therefore, SMEs should be good at using the flexible and efficient way of e-commerce.

At the same time, Pei Ke also noted that many Chinese enterprises, especially those labor-intensive industries, had marginal profit margins, and the enterprises were no longer able to bear the losses caused by exchange rate changes.

He suggested that in order to ensure that buyers do not lose orders, Shenzhen exporters should work closely with more international buyers to enhance product value in order to improve product value, so that buyers can recognize the improvement of export quotations.