Interview With Wang Zhiqiang, Director Of Outdoor Marketing, Sai Dan Fox: Marketing Strategy Both Inside And Outside

In recent years, with the concept of low carbon life put forward, people's consumption concept has also changed. "

Wang Zhiqiang, director of marketing management center of Sai Dan fox, said in an interview with the global shoe net reporter: "the current domestic outdoor products market is developing vigorously. The introduction of Sai Dan Fox brand by the company is also the market demand and the general trend.

Because only in this way can we win the first prize in the fast changing market.

However, in the face of many competitors' actions in brand promotion, Wang is very calm: "no matter what we do, it is the key to practise good internal strength, and the quality of a product is the core of an enterprise. If there is no excellent quality guarantee, the high popularity will be just an empty shell."

As an outdoor brand that has just started in China, Sai Dan fox has not turned its attention to the promotion of brand awareness. As Wang said, products are the key to the development of a brand.

According to Wang, Sai Dan fox promotes a relaxed and open life concept. Its product style is positioned as a fresh, leisure, free and simple outdoor fashion with no shortage of fashion. The market is positioned to be 18-45 years old, independent and confident, with the emphasis on quality of life, fashion and quality.

In view of the larger age span, the production of products will be differentiated according to the different needs of different age groups.

During the interview, Wang also visited the Sai Dan fox sample room with reporters and his colleagues.

A total of four outdoor products including the outdoor climbing shoes, outdoor leisure series, business series and braided shoes series are displayed in the sample room.

The fashionable product design, the novel and the unique style, perfectly explained the Sai Dan Fox's fresh and free style and taste.

Among them, the front line is the braided shoes series. According to Wang, the series of shoes are made by hand, and the sole is made of environment-friendly and wearable rubber.

Bright colors give people a skipping visual enjoyment. Fashionable fashion design meets young people's pursuit of fashion. It is the first fashion shoe for young people in spring and summer.

In addition, the SAAN Fox also made a great effort to improve its configuration: the development and production of a series of outdoor accessories added to the competitiveness of the SAAN fox outdoors.

The real quality assurance provided a solid internal strength for Sai Dan fox training, followed by brand promotion.

"For some time, Sai Dan fox will first focus on promoting local brands, such as sponsoring the outdoor mountaineering activities, and launching a series of outdoor activities.

At the same time, we will also pay attention to the promotion of the terminal image so as to establish the brand image of Sai Dan fox in the market, "Wang Zongru said.

For the current Sai Dan fox, which mainly focuses on shopping malls, in 2011, it will start importing the sales mode of exclusive stores and establish the exclusive brand image of Sai Dan fox.

When Sai Dan Fox's outdoor and internal skills are being repaired, it is time for the brand to decide the world.

At present, the domestic outdoor market is just starting, and the future market will be broader.

Wang predicts that in the next five years, China's outdoor market will reach another level. At that time, four out of every ten people will wear outdoor shoes, and the prospect of the outdoor market in China with a population of more than 100 billion can be imagined.