It Will Flicker With Sales.

Not long ago, I published two articles on how to improve the persuasiveness of retail terminals, which caused a wave of waves. More than a dozen readers sent me e-mails, and I also put forward my own opinions.

The word "flicker" is very popular in recent years, and its ancestor should be uncle Shan. If he can think of a normal person like Wei Fan, he will be crippled. He will sell the stretcher first and then sell the stretcher. There will be no problem in manufacturing, there will be no opportunity to create business opportunities.

Gao! It is really high! Similar to this is a story which was often heard in many sales training classes in the past few years.

However, the problem is that sketches can be laughed off and stories can be told.

The question is how to understand "flickering" and how to treat "flickering" in real life. In fact, most people take the attitude of "Huyou" to be a kind of vigilance and exclusion.

Wei Fan is an example. Finally, a "hotline" hotline is set up for future generations.

Whether it's a sketch or a story, it conveys such a message to us: take sales as an example: in order to accomplish our performance, we can do anything by hook or by crook.

The key to the problem is that if the operator of an enterprise wants to run and upgrade a brand long enough, then are you counting on your target customers, or selling your customers to your loyal customers? What do you think is a long term "hold up"? I think most enterprises choose the latter, but in actual work, many salesmen tend to value immediate interests, pay attention to short-term benefits, and make negative effects and intangible injuries to customers, enterprises and brands.

Unfortunately, many business operators often ignore this.

Here I give a case. I have served a brand of men's wear.

For example, every customer who has done business with her has detailed information and can call hundreds of people.

Unless we sell luxury goods, such as Routh RAS, limited production every year, we need to make appointments and queues for buying cars, and there is a "big rule" principle for the sale of most commodities.

The turnover is proportional to the rate of entering the shop, and it is directly proportional to the number of salesmen.

Customers who buy clothes can be classified into three categories:

New customer: the first customer to buy clothes

Regular customers: frequent customers

Word of mouth customers: customers who pass word of mouth and become old customers.

If a store's performance is too dependent on new customers, there is a big crisis.