Brand K Introduces A New Clothing Concept - Car Culture Clothing

　　 As Service trade fair New faces on, exhibitor K brand will introduce a new type of Costume concept ——Car culture clothing.

　　 According to Tang Weiping, the general manager of K brand, in order to highlight the characteristics of the brand as a car culture dress, the booth styling of this time specially integrates the car culture into it. First of all, the whole appearance is a trapezoid, and its design concept is derived from the chassis strengthening system of the car, that is, the general chassis reinforcement will be equipped with trapezoidal stabilizer bar. At the same time, the development of the implied K card is also as firm and lasting as the trapezoidal balance bar. On this basis, the booth will also display a variety of automobile elements, such as a group of "racing drivers" in racing suits standing upright, pictures of outstanding racing drivers, irregular patterns representing automobile sports and passion, etc.

As a new brand just founded this year, what kind of attitude does K brand have when it comes to the exhibition? Tang Weiping said that the main purpose is to show the brand image, and at the same time, he hopes to learn from some mature brands of Humen, so as to further enhance the brand image. Although the brand has been established for a short time, it is not the first time to appear in a professional clothing exhibition. As early as September this year, Brand K had participated in Humen Garment and Electronic Information Products (Zhengzhou) Fair. As a new brand participating in the exhibition for the first time, K brand also gained certain brand popularity in Zhengzhou Fair, accumulated experience in the exhibition and tasted the benefits of the exhibition. Therefore, K Brand made the decision to make a brilliant debut at the professional exhibition in Humen two months later.

It is understood that K brand is a men's clothing brand under Dongguan Kaipai Clothing. It is co founded by a group of new fashion designers active in Humen clothing field and marketing personnel with many years of marketing experience. The brand name originates from the initials of KENBLOCK, an American national treasure level racing driver and a world famous automobile drifting master. It represents passion, progress and speed. With customers aged 25-45 as the main target consumer group, the brand is positioned as high-end outdoor casual wear. It is committed to reproducing the dynamic performance of vehicles through the use of streamlined clothing design, bold colors and innovative fabrics, showing the fashion, personality, self-confidence and publicity of young people who love automobile sports, and leading a collision between passion and fashion The overriding fashion of men in the new era with the blend of personality and taste.