Huarong Carefully Creates "Local Fabric" Brand

　　 Embroidery, needle weaving, weaving copper shuttle through, spinning wood car sound...... Recently, Ezhou City The Huarong local cloth craft competition was held. Nearly 50 players used ancient textile implements to participate in three categories of skills such as spinning, weaving, embroidery and so on.

This is the discovery of folk fabric talents in the area, the excavation of fabric culture, and the efforts to create "local cloth art". Cultural brand One of the measures.

Huarong is known as " The hometown of cloth art " Archaeological data show that textile technology has accumulated in Huarong in 2800. In recent years, textile and garment industry has become one of the pillar industries in the region.

Today, Wang Maple group, known as China's famous trademark, has continued to write the legend. Li Lizhi's cloth sticker, which has won many national patents, has been honored with Liao Chuanhuo's ancestral printing and dyeing in the "eight Arts Festival". As well as the popular folk cloth pillowcase, pattern bib, tiger head boots and tiger face vest in the countryside, they all have high artistic research value and tourism cultural development value.

How to excavate the local characteristics and dock with the market? Huarong decided to use the "one county, one product" cultural brand to create an opportunity to polish the valuable business card of "the hometown of cloth art".

Shu Min, propaganda minister of the Huarong District Committee, said that the area is collecting and sorting out folklore, folk literature and historical documents related to cloth culture and culture. Through the investigation of dragnet visits, we should master the talents and works of cloth art in detail, study and excavate them, and set up the cloth art association and Guangda cloth culture. At the same time, we should vigorously develop cloth characteristic products and develop the fabric market. At present, they are preparing to build cloth art base and cloth art street, gather scattered handicraftsmen and set up "local fabric culture company" to promote the development of cloth culture.

　　 The 60 million yuan cloth art base project has been successfully signed at the provincial cultural fair.