A Sales Rule That Helps You Thrive

Store sales rule 1:

Store sales are the terminal sales of enterprises, and the shopping guide has become the key to the success or failure of terminal sales.

When all the hardware and software measures are ready for the product and store decoration, the shopping guide should go on the stage. But at this time, do not place all your hopes on the shopping guide.

Good guides can certainly improve store sales, but

Store sales rule two: store image

In the streets and lanes, we can easily find that the luxury stores are far less popular than some of the shops that are poorly decorated or even not decorated.

Enterprise marketing should be careful, consider the situation of its customers, and analyze the consumption mentality. First of all, we should attract them into the store, and then it is a good sales process, and ultimately achieve the purpose of the paction.

Store sales rule three: store advertising

By the inertia thinking of "good products can speak", many enterprises are confident that products are good, and at the same time, they are sure that consumers will think so, but consumers often do not buy it.

Advertising in the store can induce customers to buy advertising slogans. The concise product advantage suggests that consumers will be more easily attracted.

Store sales rule four: relationship network

At present, the customer relationship network is a consistent practice to maintain the interests of enterprises, and is also the basis for many businessmen to survive.

But in maintaining the inherent relationship network, we should not forget the consumer psychology, the same product, if the price is more favorable, let them feel the benefits, even if the relationship network does not have too many competitive advantages.

Store sales rule five: promotion strategy

Many enterprises do not pay attention to strategy in terminal sales, but rely on the rhetoric of purchasing agents. This inevitably leads to misunderstanding in sales, and store performance is often unsatisfactory.

As a matter of fact, the promotion policy is the key to facilitate the paction of high and low end products. The promotion strategy can be made up of guided consumption, experience consumption and profit making.