Looking At The Way Of China'S High-End Baby Children From The Perspective Of The Global High-End Baby

The third generation of Fendi family descendants

Uncover the mystery of children's wear.

Gucci released the first official

Series, for children aged 1 to 8 years old, they are adults' mini models.

British luxury brands

Launched a "baby style" perfume, specifically for infants;

LV, Armani, Kenzo, D&G, Dior, etc.

Early aiming at high-end luxury baby market, have created luxury brand children's wear series.

This indicates that the global high-end baby industry has entered a mature stage of development, and has become a mature industrial chain.

There is strong data showing that children all over the world

The market has been worth tens of billions of dollars and is growing at a rate of ten percent per year.

Smart businessmen even put forward a very attractive slogan: "for luxury goods, no user is too young!"

Outside the box

American Wind America: the United States is a luxury country in the world. It also bears the brunt of the baby industry. Many high-end baby brands also regard the United States as the first stop.

Therefore, the high-end baby industry in the United States originated early and matured naturally.

As early as 1944, the United States was born with the earliest known name.

Fashion magazine "Seventeen".

Representing brand --Carter's brand is from

Sir Needham was founded in 1865 in Massachusetts, Massachusetts.

From 1920s to 40s, Carter's invented many special designs for baby clothes.

For example, the cuffs of Nevabind and Handicuff gloves prevent babies scratching themselves, and Jiffon necklines help mothers dress their baby easily.

By 1950s, Carter's shifted its focus to baby clothes.

In 1965, Carter's celebrated the creation of brand 100th anniversary, which produced over 40 million pieces this year.

。

Today, Carter's has become a leading brand in the baby clothing market in the United States. Its annual sales volume exceeds 1 billion US dollars, and its output exceeds 200 million and 5 million.

Japan and South Korea - Japan: as many Chinese can recognize at first glance, which are Japanese children, because of the high maturity of the Japanese luxury market, people's consumption of baby products has reached a very high level.

Japanese children's wear magazines are also very popular.

"Is a professional children's clothing book published by the famous Japanese clothing press. From underwear to coat, there are hundreds of latest popular children's clothing styles, which have a high reference value for fashion designers and clothing companies.

The brand name MIKI HOUSE children's clothing, created on behalf of the brand --1971, was designed with the safety of materials and the design of both the comfort and popularity of the young parents.

MIKI HOUSE has incorporated the most important elements in the process of children's growth into their products, and has been widely supported by friends from all over the world.

At home, loved by Japanese moms, coming to MIKI HOUSE shop is just as happy as an amusement park, no matter adults or children will be forgotten. In foreign countries, the brand is fashionable Hollywood stars and royal aristocrat children wear the first choice.

European fan France: their parents say fashion exists in France.

Even though children do not yet know the history and story of these brands, they have learned how to identify a dress and a pair of shoes in the process of wearing.

Most importantly, they can sharpen their sensitivity to fashion and distinguish beauty.

There are many Westerners who believe that childhood exposure to luxury products will have a positive impact on their temperament and aesthetic standards, as well as their pursuit of life.

Kid's Wear, which was first published in Germany in 1995, claims to be "the most beautiful magazine in the world". Indeed, who can resist the charm of innocence? So far, the semi annual Kid's Wear has been published for 28 times, and has been published in various places in Europe, America, Africa, Asia, Latin America and other parts of the world, and has three different versions, including German, English and Italian.

There are more than 240 pages per page in children's attitude and culture.

The brand story on behalf of brand --Bonpoint began with the first children's clothing store opened by Marie-France and Bernard Cohen in Paris in 1975.

It is called the family legend of flangy style.

Bonpoint's unique French left bank wind and its unstoppable aristocratic temperament and professional children's wear background are undoubtedly the world's most eye-catching.

!