Analysis And Risk Warning Of Candy Shop

　　 Early stage Input: according to Hu Ruikun, he invested about 50 thousand yuan in the first "golden candy" candy store, mainly including a one year rent and the first batch of inventory and decoration. In addition, Hu Ruikun invested $about 100000 in the United States' golden candy distributor in China. For franchisees, the early stage Investment It is estimated that it is also around 50 thousand yuan. The franchise fee is 15000 yuan, which includes the brand usage fee and the first batch of stock valued at about 3000 yuan. According to Hu Ruikun, because the production bouquet is not usually placed in the shop, the shop is small 8 square meters, which can be as large as 30 square meters. Generally speaking, the 15 square meters are more moderate, because the varieties are single candy flowers, and the area is large, but it looks empty. From the point of view of cost control, Hu Ruikun suggested that the rent level of shops should not exceed 5000 yuan per month, to pay three yuan, and the first rent will be around 20 thousand yuan. Store decoration is mainly displayed on the shelves and lighting layout. Because of the reflective effect of the raw materials of candy candy, lighting layout is particularly important for the atmosphere in the shop. In the words of shopkeepers, it is to achieve this goal: no buying, no matter, but must come in. In addition, it is better to prepare reserve funds containing three months' store rents and raw materials for rainy days.

Profit: at present, the biggest expense in the operation of "golden candy" is the rent. monthly 4000 yuan. Stores only need two salesmen, but the production of bouquets depends on demand, and the production at the start stage can be completed by salesmen. In the later stage, if the demand is large, 10 or so employees will need to be put into production. At the beginning stage, the monthly salary and welfare expenses of employees are 3000 yuan. Plus 600 yuan of amortization of decoration equipment and taxes and other expenses, the monthly operating costs should be at least more than 8000 yuan. According to Hu Ruikun, candy is a high profit project. Taking the price in Shanghai as an example, the price of a rose candy flower is 10 yuan, the cost is more than 1 yuan, and the average gross profit is 85%. If we want to break even, we need a monthly turnover of more than 9412 yuan. On average, we can get 314 yuan per day on the basis of 30 days, which is about one or two bunches of flowers.

Location: Hu Ruikun believes that the location of candy shop is mainly based on two conditions, one is the flow of people, the second is the grade. He suggested that the best points are near University, bar, flower shop, cake shop, gift shop, station, wedding company and business office building. At the same time, he emphasized that site selection should not blindly pursue the flow of people, but ignored the taste of the surrounding business circle. The lower grade business circle will reduce the style of the entire product, thereby affecting sales.

Prospects: Candy flowers, from the point of view of their applications, have all the functions of flowers, which can be replaced by birthday parties, wedding celebrations, friends gathering, company gifts and furniture decorations. At the same time, the candy flower has the advantage that flowers do not have. First, it is edible as sugar, and secondly, it is not limited by seasons, nor is it limited by time. Flowers bloom unbeaten. Thirdly, it is not subject to occasions and objects, giving the object of pollen allergy symptoms, and there will be no embarrassing situation. At the moment of novelty and creativity, investing in candy, which is "nice, tasty and fun", is worth looking forward to for a period of time.

Risk: candy flower as a relatively new product, at home, at this stage, there are not many people. Therefore, at this stage, the lack of awareness of candy is an important reason for restricting its sales. Many consumers are not aware of the candy flowers, or even have never heard of this term, so there is no consumption behavior.

Besides, the biggest risk of candy is the lack of core competitiveness. Although Hu Ruikun believes that the key to making candy flowers lies in two aspects, namely, technology and raw materials, which are more difficult for him to reproduce. But in fact, in the case of reference, especially when there are substantial profits, it is bound to be a small number of successful successes, and the market competition is intensified. The original customers' novelty is not there, and the profit of the shop is likely to decline or even be eliminated by the market.

Candy shop also has the difference between the peak season, the summer July and August is the off-season, and September to second March is the peak season, these months focus on national day, Christmas, new year's day, Spring Festival and Valentine's day, etc., may become a year's sales peak. On average, the daily turnover is basically around 500 yuan.

Sales: actively developing customers and seeking cooperation with wedding companies is a good business strategy. In addition, the store can also provide greeting cards and other small gifts at the same time. But the amount should not be too much, as long as a small number of small gifts and exquisite.