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Inspiration From China Shoe Challenge

2010/10/16 9:21:00 39

Inspiration From China Shoe Challenge

Recently, Germany's Berlin daily published a newsletter from Italy, which tells the story of world-famous Italy shoes facing competition from China.

This story reflects the various reactions and changes aroused by the large-scale entry of Chinese commodities into the world market, which is of universal significance.


   

The protagonist of the story is the owner of a famous shoe factory in Italy.

Germano Gironach

He is not only known for his "brand" brand shoes, but also the chairman of the local footwear Federation.

The story takes place in the central province of Italy.

This is one of the largest shoe producing areas in the world. There are as many as 3329 shoe companies and 24 thousand employees.

This is not the largest supplier of spare parts suppliers in 36 villages in the province.

Giro Naqi brothers have 6 people, each of whom owns one.

shoes

Factory.


   

Mr. Giro Naqi's recent troubles are

National shoes

The massive invasion.

According to him, since the opening of the border in January this year, the import of Chinese shoes has increased by 700% at a time.

The wholesale price of a pair of Chinese shoes is only three or four euros, while the production cost of Italy shoes is at least 5 times to 6 times the price.

Of course he understands why this is. A worker in Italy has a monthly salary of 2000 euros, and Romania workers are about 1 / 10, and Chinese workers are about 50 to 100 euros.

In particular, he felt helpless that the quality of Chinese shoes was good. The shoes made of synthetic materials had no difference from those of Italy shoes.


   

The report said that the massive export of Chinese shoes threatens about 40 thousand Italy labor posts, which does not include shoelaces, shoe buckles and other spare parts supply departments.

This not only makes the local boss anxious, but also makes the trade union anxious.

Entrepreneurs called for the re opening of outdated protective tariffs, and unions blamed employers for not improving labour productivity and quality.

Public opinion accuses China of unfair competition.

In particular, they point their finger at them.

Italy shoes

Chinese immigrants working in the industry believe that they have imported Chinese labor patterns into Italy: they do not pay attention to working conditions, do not check up, do not require high wages, and so on.

Some smart entrepreneurs simply moved the shoe factories to China and implemented "Italy design and made in China" to map the new road.

But there are also some shoe factory owners who are angry to say that it would be better to go bankrupt and not cooperate with China.


   

To be fair, these bosses' worries and anxieties are completely understandable.

Who is willing to surrender the market share and reputation that he has accumulated for many years?

In the face of challenges, we must not sit still.

But on the other hand, "the waves after the Yangtze River push forward waves", such a rule is irresistible after all.

This is the reason why the bosses of Italy shoe factories know very well that the footwear industry in Italy was also developed in this way.

About 100 years ago, the British shoe took the bull's ear and was later invaded by cheap American shoes.

At that time, when European accusations against the United States were criticized, some words were just like the language that accuses China today.

Italy

The development of footwear industry

Also experienced similar to the United States.

In the 60s and 70s of last century, the province of fhrano was still a farming and animal husbandry area. Because of the low agricultural benefits, people gradually abandoned their cattle raising, and began to write articles on cowhide. Almost all farmers converted to shoemaker.

Mr. Giro Naqi's father set up a shoe factory in 1967.

At that time, Italians, like the Chinese people, were criticized for being "dumping", "low wages" and "unfair competition".

The Berlin Daily's newsletter was good. The Italians in those days were Chinese.

If there is any difference between them, it is that over the past 100 years, the role of "you sing me on the stage" has been a member of the western culture circle, and now the stage is a long lost Chinese.


   

Continental pairs

American shoes

The "invasion" made a big surprise and accepted it. He also shouted for a moment about the emergence of Italy shoes, and finally admitted it and liked it.

It is hard for some Europeans to accept the invasion of Chinese shoes.

One of the reasons may be that they are used to the sleepy sleeping phase of the Chinese lion and feel strange and uneasy when they discover that it will revive.


   

The world is a big stage. It can not always be those actors.

The pfer of industrial centers is a normal phenomenon in the long history. The continuous adjustment of industrial structure and more intense competition will bring new resource allocation methods.

On the whole, Chinese shoes are from

Design

However, the Europeans should welcome China's participation in the competition and give China a chance to perform.

For this reason, Mr. jirronacci had a personal experience. He said that the Chinese learn very fast, "we can not stop them."


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