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Paris Louis Vuitton Worries Too Many Customers: "Economic Crisis? Where?"

2010/9/28 14:45:00 64

Louis Vuitton

General merchants often suffer from the lack of tourists. The famous French leather goods brand "

Louis Vuitton

But they worry because of too many customers.


A number of media outlets in France recently reported that because of the rapid increase in the number of foreign customers based on Asian tourists, "Louis Weedon" had to shorten the business hours of many of its stores in Paris, in order to avoid the presence of foreign customers.

Christmas

When faced with the danger of being out of stock.


In the "Louis Weedon" flagship store on Champs Elysees street in Paris, customers queuing up for shopping is common.

Among these customers, Chinese and Japanese tourists are the main ones, and few French people are seen.

On the container in the shop, some models of leather bags are out of stock. Customers need to make an appointment and wait for a few weeks to get the desired products.


According to the French Le Monde, this store has proved that at least in the luxury industry, the era of generosity has come back.

"Economic crisis? Where?" "world newspaper" reporter so ridicule.


In order to prevent the Christmas season from being out of stock, "Louis Weedon" recently introduced it.

Champs Elysees

The closing time of flagship store is from 8 in the evening to 7 in the evening. The closing time of the brand in other stores in Paris city is from 7 o'clock in the evening to 6 in the evening.

The new business hours will last until the end of November.


A salesperson told the media that in addition to shortening business hours, the brand also took measures to limit the number of purchases: each customer could only buy one bag and one small leather product, or only two small leather items.

The salesman explained that the measure was not to refuse customers, but to satisfy the aspirations of as many customers as possible.


An important reason for Louis Weedon's overcrowding in Paris is that the prices of goods in these stores are much lower than those in other cities in the world, such as Louis Weedon.

The price of some products in Paris stores is 40% lower than that in Beijing stores, and 30% lower than that in Hongkong stores.

Moreover, foreign customers can enjoy up to 12% rebates when they leave France.


A person in charge of Louis Vuitton said that the depreciation of the euro in the past few months is also a factor that can not be overlooked for more foreign tourists to buy their products.


Le Monde reported that Louis Vuitton's turnover grew by two digits in the first quarter of this year, and its profit growth was as high as 53%.

To solve the problem of supply, the Louis Weedon group has actively increased the number of production shops in addition to recruiting 320 new workers this year.

However, because the new employees need to be trained, and the products are all hand made, the production cycle is hard to shorten, and the situation that the company's products are in short supply will probably continue for some time.

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