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Children'S Shoes Enterprises Are Trying To Bring Forth New Ideas Through Marriage.

2010/9/27 11:40:00 39

Homogeneity Of Children'S Shoes Animation

September 27th, with the footwear industry

Homogenization

The phenomenon is constantly emerging, and all kinds of shoe companies are seeking new breakthroughs to strive for innovation.

In the field of children's shoes, entrepreneurs are more worried in this regard.

"

Children's shoes

At least 38 billion yuan per year in China.

Many entrepreneurs who produce children's shoes in Jinjiang have great potential for development, and the pressure also arises.

Because homogenization restricts

enterprise

Development.

However, in recent years, animation characters and cartoon dolls have been implanted into the production design of children's shoes, but they have become the choice of many children's shoes enterprises to break through the development of homogenization.

Ding Canyang, general manager of Jinjiang Jinwei sporting goods Co., Ltd., said: "the design of non brand children's shoes is directly related to the design.

Sale

Achievements ".

The golden age of children's footwear industry in Jinjiang has also brought opportunities for the development of the animation industry. The children's shoes industry has begun to step out of the era of product oriented competition, paying more attention to the animation marketing and promotion of enterprises.

Kasiron, the brand of children's shoes under Jin Wei banner, is a successful example of the company's first marriage with the animation industry.

Kasiron, who is known as the children's column of Hunan Golden Eagle cartoon channel, "the child's heart hits the earth", let the lovely dinosaur image go deep into the children's hearts.

Kasiron, this lovely and handsome dinosaur was born in 1997. Now Kasiron has not only a dragon brigade, Jin Jin, Weiwei, Kaka, West, dragon, but also 100 Kasiron children's products store, involving children's shoes, children's wear and children's accessories.

Because of the risk of being replaced by cartoon images, Kasiron has attached great importance to scientific and technological innovation in recent years. "Children's shoes are not as simple as they used to be, but instead become equal to materials and styles."

Ding Canyang said that by changing the inside materials and using nano odor control materials, the brand of the main brand of children's health was launched this season, and the concept of health technology was appealed to children's shoes.

Nowadays, the sales of Kasiron's children's shoes in the coastal areas exceed that of the north of the Yangtze River. The annual sales volume of children's sports shoes, which are located in fashion and vigor, has exceeded 3 million pairs.

During the interview, many children's shoes manufacturers are optimistic about the prospect of cooperation with the animation image, but they are still worried: because the capital cost of the general investment operation animation industry is huge, once the cartoon image is out of line with the design and production of the product.