Chinese Shoe Companies Are Struggling To Move Towards &Nbsp; The "Smile Curve" Ends.

The so-called "smile curve" refers to the world today.

As we all know, with the increasingly fierce competition in the footwear industry, especially under the impact of the new international rules, overcapacity, homogenization competition and lack of scientific and technological content are exposed.

In recent years, Chinese shoe companies have been actively exploring new markets at home and abroad. They have been working hard to develop new products, constantly strive for technological R & D and brand operation, and firmly occupy the two ends of the "smile curve" so as to keep themselves developing steadily.

A few days ago, the news came out that AOKANG, a shoe manufacturer, formally appealed to the European Union Supreme Court against anti-dumping cases against leather shoes. This marks the emergence of Chinese shoe companies at the top of the "smile curve".

The survey found that the rise of China's footwear industry has shaken the monopoly position of EU countries.

A number of European countries have formed alliances to protect their footwear industry and maintain prices. In the name of this, various barriers have been launched to limit the entry of Chinese footwear into the European market. This restriction is in the past 15 years.

For Chinese shoe enterprises, both time and energy have caused a huge impact, even to the point of intolerable.

This time, AOKANG took the lead in initiating an appeal to the EU rulings. In addition to seeking justice, the biggest aim is to prove to the world that the technology content of Chinese shoes has already reached the international standard.

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It is worth mentioning that, in recent years, with the introduction of new international standards, Chinese footwear enterprises not only show fear, but also focus on building a "smile curve" castle.

We have intensified our efforts in product research and development, leading the new trend of product replacement with strong technological strength and continuous technological innovation.

It also optimizes the allocation structure and efficiency of shoemaking equipment, promotes the design elements of independent innovation in products, and establishes a steady growth channel, including understanding the overall planning of various types of retailers, wholesalers and shops engaged in physical distribution, and realizes the extension from a single channel advantage to a diversified channel.

As we all know, China has rich resources, perfect industrial chain, huge processing capacity, sound sales and marketing, etc. all of these contribute to the comprehensive advantages of the sustained development of the industry. It can be imagined that the upgrading of the footwear industry is not so difficult at present.

Coupled with the broad prospect of the international market, the overall economic situation in foreign countries has shown a good momentum. The purchasing power of residents has begun to recover, and the upgrading of consumption has promoted the retail sales of footwear industry. All these will also help promote the export of footwear industry.

Drawing "smile curve" has become the goal pursued by Chinese shoe enterprises. Therefore, Chinese shoe enterprises should actively enhance the added value of brands so that brand image can be held up in the international market.

We have reason to believe that China's shoe enterprises can win the unanimous approval of the international market with their strong pformation, and sail in the vast international market.