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Old Chinese Goods Are Once Again Popular.

2010/9/9 16:15:00 49

Now

Plum blossom

Sportswear and back shoes, these long-standing domestic products are becoming fashionable clothes of many post-80s and 90s in Yinchuan.

For this phenomenon, Dr. Wang Yu, director of the economic development research center of the municipal development and Reform Commission, believes that the popularity of these domestic products represents the successful positioning of the domestic brands after market segmentation, and also represents a change of young consumers from the earliest praise of foreign goods to the appreciation of domestic goods.

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Mei Mei brand sportswear is coming back again.

The plum blossom sportswear was once designated by Chinese athletes. The "China" in its chest was impressed by people's minds in its classic red.

But after the sports clothes such as ADI and Nike become popular vane, the plum sportswear is fading away from people's sight.

Now, plum blossom

Athletic Wear

Coming back again has become a new fashion for young people in Yinchuan.

Xiao Sun, who opened shop in Chaoyang lane, entered two batch of plum sportswear in July this year.

Unexpectedly, the sale of plum sportswear was unexpectedly good, and now there is only one left, all of which are young people after 80 and after 90.

Back shoes sell better than CONVERSE.

The 83 year old "Hui Li" shoes are becoming a must for many Yinchuan Chaozhou people.

At the Wenchang Street double star sporting goods store near Ningxia University, the owner of the shop said to reporters: "the shoes in our shop are now selling more than CONVERSE sneakers, which can sell 6 to 7 pairs per day, and sales are particularly good.

Less than 30 yuan, plus comfortable and durable, young people are certainly willing to accept.

In the last month, with the beginning of the University, there are many young people who buy back shoes, most of which are bought after 80 and 90.

Xiao Liu, a senior student at Ningxia University, who is picking back shoes, said: "seeing this shoe reminds me of the feeling of going back to school when I was wearing a school sports meet or playing with my friends when I was little.

Now many of the students around me are wearing back power shoes. They are very comfortable and feel good.

Old Chinese goods catch the hearts of young people.

For the popularity of plum sportswear and back shoes in young consumers, Dr. Wang Yu said that after the reform and opening up, with the successful marketing strategy and brand culture, foreign brands like ADI and Nike have won the hearts of domestic consumers.

In the face of these strong competitors, plum sportswear and back shoes were lacking in this concept and gradually forgotten by consumers.

However, after many years of development, plum blossom sportswear and back shoes have successfully discovered the consumer psychology of young consumers who are particular about their personality through segmenting the market, so they are once again popular.