"The Chinese Cowboy Capital" Has Increased The Retail Function Of Denim Clothing.

As the "cowboy capital of China"

The public is puzzled:

Wholesale can not be done. It has always been a development problem of Junan jeans garment city.

Many people say that both local residents and foreign tourists will encounter embarrassment if they want to buy a safe denim garment in a retail way: no business is willing to do retail business.

Yesterday, reporters visited the city of cowboy in the city of Junan and Fuan, and found that merchants were mainly wholesale and retail.

Reporters tried to buy multiple jeans in a number of merchant shops, all of which were rejected.

"We only sell wholesale, not retail."

In the Jin Jiecheng textile company's shop, the waiter refused the reporter's request.

Enterprise doubts:

Dare not speak lightly of retail

In this regard, insiders believe that as long as the retail money will not give up.

However, because more enterprises rely on foundry production, their brand awareness is low, and the cost of operation and management ability of enterprises are restricted, most cowboy clothing manufacturers are afraid to enter the retail market easily.

Ming Chi garment company has been a foundry for famous enterprises such as del Hui and 361 degree.

He Weichang, general manager of the company, said that in order to promote its own brand, enterprises also want to build brand stores and enter the retail sector. "But there are great risks."

He said, enterprises do OEM and wholesale more directly, according to single production, and retail will increase management, manpower and other costs, channel management is more complex than before, in the case of limited business strength, they will not enter retail for the time being.

He Weichang suggested that if the government could set up a cowboy monopoly store and so on, the enterprise would consider it.

Insiders pointed out that most of the enterprises were mostly OEM, and the orders were provided by the enterprises.

It is a breach of contract if the manufacturer produces the customized products.

In addition, even those with brand names mostly do wholesale and export, and basically do not want to set foot in retail.

Government's thinking:

There will be three retail sales in cowboy town.

In order to further expand the influence of the uniform brand and enrich the regional brand image, the Junan government started to solve the embarrassing situation of "cowboy capital without cowboy clothing sale".

According to the planning of Junan Town, the government is planning to assemble the cowboy industry and the leisure culture industry such as Bruce Lee park to enrich the connotation of the uniform brand.

Meanwhile, the government is planning to build the three phase of cowboy city with the goal of building a cowboy clothing sales market like the Lecong Furniture City hypermarket.

Newspaper reporter Chen Weipeng