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China's Underwear Breaks Through "Homogenization" And No Longer Sells Sexy Products.

2010/9/6 9:29:00 78

In the fourth China International Knitting Fair held between August 24th and August 26th, Shanghai ancient and modern underwear Co., Ltd. carried the exhibition of its ancient and modern, sixteen and two underwear brands, attracting many eyeballs.

Future girl

Underwear

Market will contend with a hundred schools of thought.

According to Shanghai ancient and modern lingerie Co., Ltd. is still the sixteen brand responsible person, as the ancient and modern girls.

brand

Sixteen, advocating natural and comfortable healthy life, moderate price positioning, and products are divided into three age stages.

According to the development process, girls are guided to choose according to body shape, function and season.

At present, sixteen of the terminal networks are mainly pushed by the expansion of ancient and modern brands. At present, more than 1000 sales outlets have been gradually extended to major cities in China.

Turning to the view of the market space for girls' underwear, the official said that the mainstream underwear brands in China recently launched their own girl brand underwear, and the living standard and purchasing power of the Chinese people are rising. Girls growing up and growing have become more and more concerned about their parents.

At the same time, more and more brands enter the Chinese underwear market to prove the huge consumption potential of the market. In the future, girls' underwear market will be contended with each other and become more professional.

The sixteen brand hopes to bring healthy, comfortable and beautiful youth enjoyment to more girls through the concept of care and professional brand.

Breaking through "homogenization" and no longer selling "sexy"

Underwear fashion has become a hot topic at the current needle Expo.

Act as

Underwear brand

How can underwear be fashionable to get market recognition?

In this regard, ancient and modern underwear brand executives said that underwear fashion is a fashion pursuit of women, but the design of underwear has its particularity, because wearing bra is the first consideration.

At the same time, sexy is the brand logo of most lingerie brands, and ancient and modern brands are trying to break through.

Underwear brand

Homogenization, dissemination of ancient and modern care and professional brand image, enhance the ancient and modern brand premium capability.

The official also said that with the gradual maturity of China's underwear industry, the trend of underwear market differentiation is becoming more and more obvious.

Both ancient and modern brands have formed high-end brand Moussa, mainstream brands, ancient and modern brands and girls' brand development sixteen common development pattern, to meet the needs of women at all levels and ages.

Speaking of the topic of sales channel construction, more and more customers tend to shop online, but online shopping underwear requires customers to master certain underwear knowledge and understand their own size.

Ancient and modern underwear is mainly sold through direct stores, shopping malls and regional agents. In the future, underwear marketing mode will be tried.