Inventory Of Four Major Death Points For College Students' Self Employment

"University students in haxiu Road, Haikou City, Hainan province" Entrepreneurship In the city, a graduate named Xiao Teng came to his own pavement on the 2 floor. After he opened the curtain, he sat on the stool outside the door and embroidered cross stitch. This embroidery is one day, but basically nothing. customer So we have to Cross stitch Kill time. When Xiao Teng graduated in 2008, the brand of "College Students' entrepreneurial city" attracted her attention. The promise of not collecting rent in 3 years allowed her to spend about 40 thousand yuan on entrepreneurship and purchase. But until now, all the turnover of the vine has been added up to only 7 or 8 thousand yuan, except the state tax and water and electricity. In the university town where the market is located, because the business is too cold, the pavements in the 1 building are closed, and the 2 floor opens less than 1/3.

The closure phenomenon of Haikou college students' pioneering city is not a special case. In the whole nation's entrepreneurial city and Pioneer Park, college students generally occupy less than 20 square meters of office. The service varieties are promiscuous and the surplus is not up to expenditure, which is at the low end of the industrial chain. Even so, the entrepreneurial behavior of college students is still strongly supported by national policies: in Beijing, the highest discount loan is 500 thousand to university students; in Shanghai, the "Angel Fund" is set up to serve college students' entrepreneurship; in Fujian and Qingdao, the full discount loan is... Enjoy the policy, capital College students, such as expert guidance and other preferential conditions, are still struggling on the road of entrepreneurship. According to the data released by the Guangdong Youth League Committee, the success rate of Guangdong university students' entrepreneurship is 1%. The highest success rate of university students in China is only 4% in Zhejiang, and the average level in the country is around 2%. In Europe and the United States, the success rate of College Students' entrepreneurship is 20%. Accordingly, the experts said that the real lack of domestic entrepreneurship is not capital.

On the eve of entrepreneurship, there is a lack of necessary knowledge reserves.

After graduating from college, Xiao Liu always wanted to be his own boss. He saw that his neighbor had opened a grocery store in the district and the income had been good. So, Xiao Liu rented a storehouse in the district to make storefront, raised more than ten thousand yuan to start the fund, entered some goods and opened a grocery store. But after two months of operation, Liu's grocery store was unable to support it. Originally, in order to highlight the characteristics of his grocery store, Xiao Liu did not enter the public products such as tea, rice, oil, salt and so on, but lock-in in some Western food condiment such as sauce, cheese and cheese. However, the residents in the community have little demand for her products, and the location of her store is at the edge of the plot, and the business hours are not fixed. Her neighbors are reluctant to make a detour, so her business has not been prosperous.

It is far from enough for college students to start their business in the face of the vast sea of business, and only have the basic quality. Like the above Xiao Liu classmate, they have blindly opened their investment to see others' business well, but have not done any investigation and business plan beforehand. At the beginning of a lot of college students, there is a psychology of seeking new and seeking differences, which is an advantage but a fatal flaw. If you do not understand the knowledge of management and management, and do not know how to use the market rules, good projects will also be aborted. Accordingly, the author suggests that before starting a business, college students should first reserve relevant knowledge in the field of economics, such as commodity exchange, commodity value law, and management knowledge and related policy knowledge, such as fund management, personnel management, tax knowledge, etc. This era is no longer the Gilded Age of our predecessors. Solid and profound professional knowledge and extensive non professional knowledge can help college students to walk smoothly.

Lack of original innovation

In the fifth Challenge Cup business plan competition of Zhejiang Province, 400 innovative works from more than 30 universities and nearly 400 student entrepreneurial teams were received. The students' creativity is refreshing. The competition also gives students who have entrepreneurial dreams a platform to show their creativity. However, the reporter noted that compared with the foreign student entrepreneurship plan, many of the entries lacked "original innovation". The competition has generated 5 outstanding teams, but unfortunately, most of the 5 teams do not have the core technology of the project. According to the judges, many projects use teachers' research and development results, and there are few real ideas. The reason is that some tutors of College Students' entrepreneurship projects are not close to the market, and lack of market experience. Some students' entrepreneurial projects are divorced from reality and make "eight shares" planning.

From the armchair to the real gun practice, many college students only have the courage to start their own business, others are still copying and copying, staying at the low level entrepreneurship stage. Authoritative survey shows that the pioneering spirit of starting a business will benefit students for life.