Home >

Quanzhou Shoe Enterprises Raise Prices And Sales Volume By Two

2010/8/27 14:47:00 38

Reporters learned from the industry that at present, Fujian

Quanzhou

Some of the shoe companies in the city are planning to develop high-end products with high price. They are expected to be launched during the Guangzhou Asian Games held in November this year, so as to achieve two price increase.

"Price volume" two sets of actions are not difficult.

On the 16 day, Anta Sports Products Limited announced its interim results.

brand

The average wholesale price of footwear products reached 96.9 yuan, an increase of 2% over the first half of last year, while the sales volume reached 18 million pairs, representing an increase of 9.3% over the first half of last year.

A few days ago, XTEP International Holdings also released the relevant data in the fourth quarter of 2010. The data show that in the series of products, the most important series of orders with running shoes are the most significant, not only the sales volume increased by 30%, but also the average selling price increased by 10% overall.

It is understood that some products such as 360 degrees, Hongxing Erke, PEAK and so on have raised the selling price to varying degrees.

According to the data released by several companies, the average selling price of most footwear and clothing products has increased by nearly 10% over the past year, while the corresponding sales increase is more than 2 times the price increase.

At the same time, the price of shoes and shoes of small and medium-sized brand shoes enterprises has also gone up.

Promotion of price increase in all wars

The reporter learned from the shoe industry chamber of Commerce in Quanzhou,

shoes

The increase is mainly due to shoemaking since the beginning of this year.

Raw material

And the rise in labor costs.

"This year, the cost of shoe materials has risen by about 10% to 15%, and the wages of most shoemaking enterprises have increased by nearly 20%."

According to the analysis of relevant persons.

Star strategy is expected to succeed

At present,

Anta

XTEP

Peak

To some extent, shoe manufacturers and other enterprises have achieved the scale effect, the way of bargaining ahead of schedule, and buying raw materials in large quantities, so as to control the production cost.

In addition, the recent promotion of star products through sports stars and sports events to raise the selling price is also a way for shoe companies to pass on cost pressures, raise prices and keep sales.

According to reports, just concluded XTEP's order meeting, XTEP said, will also be in the first quarter of 2011, the order will launch the "XTEP Bermingham" product series, further improve XTEP's brand image and sales price in the domestic and foreign market; PEAK's cost-effective basketball star products will be 50 yuan to 150 yuan higher than the original product price.