Yang Shibin: Knitting Expo Is A Platform Built By Trade Associations.

　　 In China knitting In the eyes of Yang Shibin, director of the industry association, the development of China International Knitting fair is not independent. Its development trend should be considered in the context of the whole knitting era.

"In the national" 12th Five-Year plan ", the growth of volume will no longer be the focus of the textile industry. soft power Improvement. The new era of knitting is coming. It not only requires us to have good products, good technology, high labor productivity, good environmental governance, including social responsibility, but also need to consider in terms of industry standards, industry trends, cultural brand building and color utilization. This is what we want to do at the exhibition. Instead of emphasizing transaction volume, we are doing the market. We should create a market atmosphere for enterprises so that enterprises can have the right to speak and introduce themselves to buyers. Yang Shibin said.

Yang Shibin's future development of knitting industry is full. confidence This year, some changes in the industry also made him very optimistic about this year's knitting exposition. He said that the most encouraging change in knitting industry in the first half of this year was the marked increase in orders. The two sides of the whole production and sale, both domestic and export orders, were in good condition. "There are two reasons for this situation. First, the financial crisis has caused buyers to minimize inventories and reduce financial pressure. Their inventory is too small. Now the recovery in Europe and the United States is slightly better than expected. Therefore, the business is expected to be better and will replenishment, so the order will be very urgent." Yang Shibin said, "second, buyers expect RMB appreciation. This is a big reason for the increase in exports. Domestic demand, because the country's domestic demand pull policy is continuous, sustained pull will produce a deferred effect. Last winter, it was very cold. Such a cold climate brought a lot of market purchases to clothing, and China's consumer confidence grew last year as the overall economic data of China were very optimistic.

Yang Shibin said that this year is the last year of "11th Five-Year". The opening year of "11th Five-Year" is 2006, and the knitting industry has changed dramatically from 2005 to 2006. Besides, there has been another great change in the industry since 2009. This change is divided into two trends. The first trend is that the supporting role of large enterprises in the industry is stronger and stronger. For example, the sales volume of Ningbo and Shenzhou is over 6 billion yuan, and the net profit rate is above 12%. Another trend is the massive shift of the entire industry. Yang Shibin said: "this transfer is divided into two aspects, one is the rapid transfer to the central region, which was not previously. The former ten provinces were Shanghai, Guangxi, Sichuan, Chongqing, Beijing and Heilongjiang. Up to now, Shanghai has been out of the past five places, and the top five are Guangdong, Zhejiang, Shandong, Jiangsu and Fujian, and the latter five provinces are Jiangxi, Shanghai, Hebei, Liaoning and Liaoning.

Speaking of China International Knitting fair, Yang Shibin said: "compared with most exhibitions, our exhibition is very special." Yang Shibin's "special" is mainly reflected in the way of inviting the exhibition. "From the first exhibition in 2007 to the present, we have been adhering to the idea of high flying and high beating, and always adopt one hundred percent directional invitations. Instead of attracting investment, we invite them to invite the best companies in the industry to show them. Yang Shibin emphasized the difference between "display" and "exhibition". "We must first show the bright spot of enterprises, compete for the right to speak in the industry, and let the excellent products in the industry be seen by the buyers or local leaders, so that they can feel the contribution made by the enterprises in the progress of science and technology, environmental protection and labor protection. For enterprises to create a market environment, and then produce a good purchase. Let people see the valuable things that enterprises do for the society. I think such exhibitions are more meaningful, not just trading functions.

In Yang Shibin's view, the knitting Expo is a platform built by the trade associations. On this platform, the real leading role is the exhibitors.

Although Yang Shibin pointed out modestly, it will take at least 5 years to really build this platform, but it is easy to see that the knitting Expo has been growing in recent years. "The exhibition area of this year's knitting fair still maintained the scale of 11 thousand square meters last year, originally intended to expand 50%, but there is really no surplus." Yang Shibin said that last year, the knitting Expo has achieved good social effects, so that all sectors of the society can see the development achievements of the knitting industry. This has also contributed to the smooth progress of the exhibition this year.